Business Development Sr Associate - Ad Sales

Confluencr - Global Influencer Marketing Agency; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Health coverage

Gourmet meals at office

Learning & development support

High ownership & autonomy

Team outings & events

Flexible working options

Job summary

Confluencr - Global Influencer Marketing Agency is seeking a Business Development Sr Associate - Ad Sales to drive revenue growth through strategic client acquisition and brand partnerships across influencer marketing and related services.

You will identify opportunities, build relationships with marketing leaders, and position our integrated offerings—from influencer and performance marketing to content, social media, and creative production.

Qualifications

• 1–3 years of experience in Brand Partnerships, BD, Sales, or Client Acquisition in a digital/advertising setting.
• Proven track record of acquiring new clients and contributing to revenue growth.
• Strong understanding of Digital Marketing, Influencer Marketing and integrated marketing solutions.
• Ability to build long-term client relationships and identify cross-selling opportunities.
• Excellent communication, presentation, negotiation and stakeholder management skills.

Responsibilities

• Identify, approach, and acquire brands investing in digital marketing and influencer campaigns.
• Build relationships with Marketing Heads, Brand Managers, Founders, and key decision-makers.
• Develop a healthy pipeline through outbound prospecting, networking, referrals, events and research.
• Generate new business opportunities while meeting revenue targets.
• Position full suite of services to new and existing clients and drive growth.
• Collaborate with strategy and creative teams to develop proposals.

Skills

Brand Partnerships

Business Development

Sales

Client Acquisition

Digital Marketing

Influencer Marketing

Communication

Negotiation

Job description

We are looking for a Business Development Sr Associate - Ad Sales who will be responsible for driving revenue growth through strategic client acquisition, brand partnerships, and business development.

In this role, you'll identify new business opportunities, build long-term relationships with brands, and position the company's integrated marketing solutions across Influencer Marketing, Performance Marketing, Content, Social Media, and Creative Services.

Beyond acquiring new clients, you'll also be responsible for identifying opportunities to cross-sell and upsell services within existing accounts, helping build long-term partnerships and sustainable business growth.

Key Responsibilities

Brand Partnerships & Business Development

• Identify, approach, and acquire brands actively investing in digital marketing, influencer collaborations, and integrated marketing campaigns.
• Build strong relationships with Marketing Heads, Brand Managers, Founders, and key decision-makers across industries.
• Develop and maintain a healthy pipeline through outbound prospecting, networking, referrals, industry events, and market research.
• Generate new business opportunities while consistently working towards revenue targets.

Revenue Growth & Account Expansion

• Drive revenue by positioning the organization's full suite of marketing services to both new and existing clients.
• Identify opportunities to cross-sell and upsell services including Influencer Marketing, Performance Marketing, Branded Content, Social Media Marketing, Creative Production, and Strategy.
• Maximize client lifetime value by expanding engagement across multiple campaigns and business units.

Sales Strategy & Client Consulting

• Understand client business objectives, marketing challenges, and campaign goals to recommend tailored marketing solutions.
• Research industry trends, competitor activity, and brand campaigns to proactively identify partnership opportunities.
• Position the agency as a long-term strategic marketing partner rather than a campaign execution vendor.
• Create compelling sales presentations, proposals, and partnership decks supported by case studies, campaign insights, and market research.
• Present integrated marketing solutions confidently and effectively to prospective clients.
• Collaborate with internal strategy and creative teams to develop commercially viable proposals.

Negotiation & Commercial Agreements

• Lead discussions around campaign commercials, deliverables, timelines, and partnership terms.
• Negotiate commercial agreements that balance client expectations with business goals.
• Ensure campaign scope, commercials, and deliverables are clearly aligned before project execution.

Client Relationship Management

• Build and nurture long-term relationships with brand partners by understanding their evolving marketing priorities.
• Act as a trusted advisor by recommending new campaign ideas, marketing opportunities, and collaboration formats.
• Ensure seamless communication and a positive client experience throughout the engagement lifecycle.

Internal Collaboration & Campaign Alignment

• Work closely with Strategy, Campaign Management, Creator Partnerships, Performance Marketing, and Creative teams to ensure successful campaign execution.
• Provide clear briefs and align internal teams with client expectations before campaign kickoff.
• Support campaign teams in resolving client concerns and maintaining high client satisfaction.

Market Insights & Strategic Growth

• Stay updated on trends across digital marketing, influencer marketing, creator economy, and brand partnerships.
• Identify emerging industries, new business opportunities, and innovative campaign formats that can drive growth.
• Share regular pipeline updates, revenue forecasts, and market insights with leadership.

Who You Are

• 1–3 years of experience in Brand Partnerships, Business Development, Sales, or Client Acquisition within a Digital Marketing, Influencer Marketing, Advertising, Media, or Creative Agency is mandatory.
• Proven track record of acquiring new clients and contributing to revenue growth.
• Strong understanding of Digital Marketing, Influencer Marketing, Performance Marketing, Brand Campaigns, and Integrated Marketing Solutions.
• Demonstrated ability to build long-term client relationships while identifying cross-selling and upselling opportunities.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Comfortable working in a fast-paced agency environment while managing multiple client conversations simultaneously.
• Commercially driven with strong business acumen and a consultative sales approach.
• Self-motivated, proactive, and passionate about building meaningful brand partnerships.

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren’t one

In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry — we may not be the right fit

• Comprehensive health coverage, including medical and accidental insurance
• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• Continuous learning & development with sponsored courses, certifications and weekly training program
• A collaborative, high-energy team culture that values creativity and innovation
• High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

Working Days:

Monday to Friday (Onsite) + Saturday Half Day (WFH)