Business Development Manager

Graphic Era; Dehradun; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Graphic Era in Dehradun seeks a results-oriented Business Development professional to expand hospital revenue and patient footfall through strategic partnerships and enhanced referrals.

You will drive initiatives with doctors, corporates, TPAs, insurers, and government bodies, while coordinating with clinical teams to promote services and monitor performance for leadership review.

Qualifications

• Develop and execute business development strategies to increase hospital revenue.
• Build and maintain relationships with referring doctors, clinics, corporates, TPAs, and insurers.
• Identify and develop new business opportunities and referral channels.

Responsibilities

• Plan and execute marketing initiatives, CMEs, health camps, and community outreach.
• Coordinate with clinical departments to promote specialty services and strengthen referral networks.
• Prepare business development reports and MIS for management review.
• Represent the hospital at healthcare conferences and corporate meetings.

Skills

Business development

Relationship management

Sales & negotiation

Communication skills

Strategic thinking

MS Office / CRM

Education

MBA in Marketing

MBA in Hospital Administration

Healthcare Management

Tools

MS Office

CRM tools

Job description

Role & responsibilities

• Develop and execute business development strategies to increase hospital revenue and patient footfall.
• Build and maintain strong relationships with referring doctors, consultants, clinics, nursing homes, corporates, TPAs, insurance companies, government organizations, and institutional clients.
• Identify and develop new business opportunities, strategic partnerships, and referral channels to expand the hospital's market presence.
• Plan and execute marketing initiatives, CMEs, health camps, awareness programs, corporate health check-ups, and community outreach activities.
• Coordinate with clinical departments and consultants to promote specialty services and strengthen referral networks.
• Analyze market trends, competitor activities, patient referral patterns, and customer needs to identify growth opportunities.
• Achieve monthly and annual business development, revenue, and patient acquisition targets.
• Prepare business development reports, referral analysis, MIS, and performance dashboards for management review.
• Represent the hospital at healthcare conferences, networking events, corporate meetings, and industry forums.
• Ensure high levels of customer satisfaction by maintaining strong stakeholder relationships and identifying opportunities for service improvement.

Preferred candidate profile

• Strong business development, sales, and relationship management skills.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Good understanding of the healthcare industry, hospital operations, and referral ecosystem.
• Proven track record in generating business, increasing patient volumes, and achieving revenue targets.
• Strong analytical, planning, and strategic thinking abilities.
• Proficiency in MS Office, CRM tools, and business reporting.
• Ability to work independently, manage multiple stakeholders, and lead business growth initiatives.
• MBA in Marketing, Hospital Administration, Healthcare Management, or a related field (preferred).
• 5 8 years of experience in business development, healthcare marketing, or hospital sales, preferably in a multi-speciality hospital.
• Established network with corporates, TPAs, insurance companies, healthcare professionals, and key stakeholders.
• Self-driven, target-oriented, and willing to travel extensively for client meetings, corporate tie-ups, and field marketing activities.