Hospital Marketing Manager - Business Development

Drlogy; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Drlogy is seeking a Hospital Marketing Manager - Business Development to lead marketing strategies while driving patient acquisition and revenue growth. The role involves collaborating with doctors and healthcare partners to expand referral networks and promote hospital services.

The ideal candidate will be results-driven with significant experience in healthcare marketing and business development, focusing on stakeholder relationship management and corporate partnerships.

Qualifications

• Results-driven with skills in marketing strategies and patient acquisition.
• Experienced in building relationships with healthcare professionals.
• Expertise in managing corporate partnerships and revenue growth.

Responsibilities

• Develop and implement hospital marketing and business development strategies.
• Drive patient acquisition, referral growth, and revenue enhancement initiatives.
• Build and maintain relationships with doctors, corporates, TPAs, and healthcare partners.
• Expand referral networks to improve hospital outreach and patient inflow.
• Promote hospital specialties, services, and healthcare programs in target markets.

Skills

Healthcare marketing

Business development

Stakeholder relationship management

Brand positioning

Job description

Hospital Marketing Manager - Business Development

Results-driven Hospital Marketing Manager - Business Development responsible for leading marketing strategies, patient acquisition initiatives, referral network expansion, and revenue growth for healthcare organizations. Skilled in healthcare marketing, business development, corporate partnerships, brand positioning, and stakeholder relationship management.

Responsibilities

• Develop and implement hospital marketing and business development strategies.
• Drive patient acquisition, referral growth, and revenue enhancement initiatives.
• Build and maintain relationships with doctors, corporates, TPAs, and healthcare partners.
• Expand referral networks to improve hospital outreach and patient inflow.
• Promote hospital specialties, services, and healthcare programs in target markets.
• Lead branding, awareness, and promotional campaigns to strengthen market presence.
• Analyze market trends, competitor activities, and business growth opportunities.
• Coordinate with medical, operations, and administrative teams for strategic execution.
• Manage corporate tie‑ups, insurance collaborations, and institutional partnerships.
• Organize health camps, awareness drives, and community engagement programs.
• Monitor business performance, patient conversion, and occupancy‑related metrics.
• Prepare budgets, reports, presentations, and growth plans for management review.
• Lead and mentor business development or marketing team members.
• Ensure achievement of revenue, partnership, and expansion targets.
• Drive continuous improvement in hospital branding, outreach, and service promotion.