Senior Manager - Marketing and Business Development

GRH Committed Partners To Healthcare Providers; Delhi; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

GRH Committed Partners To Healthcare Providers seeks a high-impact sales and marketing leader in Delhi to drive revenue growth, build regional GTMs, and expand presence in hospitals and government accounts.

The role encompasses end-to-end product launches, key account management, and team leadership with a focus on CRM discipline and KPI-driven execution, ensuring compliance and post-sales support across regional markets.

Responsibilities

• -Achieve sales targets as per business plan.
• -Design and execute regional Go-To-Market (GTM) strategies for sustained growth.
• -Build a strong sales pipeline, ensure high conversion, and drive forecast accuracy.
• -Track competitor movements, pricing, and market dynamics.
• -Own execution of national marketing strategy.
• -Plan and drive regional marketing initiatives, CMEs, workshops, roadshows, and branding activities.
• -Build strong brand visibility and product recall across key hospitals and doctors.
• -Drive awareness and adoption for new product categories.
• -Lead end-to-end regional execution of new product launches.
• -Drive pre-launch awareness, demand generation, and training.
• -Ensure rapid product adoption and post-launch performance tracking.
• -Develop strategic relationships with key surgeons, clinicians, and procurement teams.
• -Strengthen presence in corporate hospitals, government accounts, and chains.
• -Recruit, mentor, and develop high-performing sales and clinical teams.
• -Drive performance through structured reviews, coaching, and capability building.
• -Build strong sales discipline, CRM usage, and KPI-driven execution.
• -Build and optimize distributor networks for reach, profitability, and compliance.
• -Monitor distributor performance, inventory, credit, and collections.
• -Resolve channel conflicts and ensure seamless market execution.
• -Generate market insights on customer needs, competitive products, and pricing.
• -Identify white spaces, new territories, and strategic growth opportunities.
• -Support management with data-driven expansion plans.
• -Work closely with clinical specialists for demos, evaluations, and training.
• -Ensure structured in-servicing and post-sales support for key customers.
• -Ensure full compliance with company policies, regulatory standards, and ethical marketing practices.
• -Ensure smooth audits and compliance adherence.

Job description

1. Sales Leadership & Revenue Growth

• -Achieve sales targets as per business plan.
• -Design and execute regional Go-To-Market (GTM) strategies for sustained growth.
• -Build a strong sales pipeline, ensure high conversion, and drive forecast accuracy.
• -Track competitor movements, pricing, and market dynamics.

2. Marketing Strategy & Brand Building

• -Own execution of national marketing strategy.
• -Plan and drive regional marketing initiatives, CMEs, workshops, roadshows, and branding activities.
• -Build strong brand visibility and product recall across key hospitals and doctors.
• -Drive awareness and adoption for new product categories.

3. Product Launch Ownership

• -Lead end-to-end regional execution of new product launches.
• -Drive pre-launch awareness, demand generation, and training.
• -Ensure rapid product adoption and post-launch performance tracking.

4. Key Account & Hospital Management

• -Develop strategic relationships with key surgeons, clinicians, and procurement teams.
• - Strengthen presence in corporate hospitals, government accounts, and chains.

5. Team Leadership & Capability Building

• -Recruit, mentor, and develop high-performing sales and clinical teams.
• -Drive performance through structured reviews, coaching, and capability building.
• -Build strong sales discipline, CRM usage, and KPI-driven execution.

6. Channel & Distributor Management

• -Build and optimize distributor networks for reach, profitability, and compliance.
• -Monitor distributor performance, inventory, credit, and collections.
• -Resolve channel conflicts and ensure seamless market execution.

7. Market Intelligence & Business Development

• -Generate market insights on customer needs, competitive products, and pricing.
• -Identify white spaces, new territories, and strategic growth opportunities.
• -Support management with data-driven expansion plans.

8. Clinical & Technical Enablement

• -Work closely with clinical specialists for demos, evaluations, and training.
• -Ensure structured in-servicing and post-sales support for key customers.

9. Governance, Compliance & Reporting

• -Ensure full compliance with company policies, regulatory standards, and ethical marketing practices.
• -Ensure smooth audits and compliance adherence.