Business Development - Lead Generation role

KnowledgeWorks Global (KGL); Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KnowledgeWorks Global (KGL) is hiring for a Business Development role in Mumbai. You will work from the office on a 5-day week with alternate Saturdays, focusing on lead generation, market research, and pre-sales activities for international markets.

The ideal candidate has a Graduate degree and 5+ years in sales intelligence, ABM, or related fields, with strong understanding of enterprise buying behavior and procurement processes.

Qualifications

• 5+ years of experience in Sales intelligence, research, ABM, consulting, or strategy.
• Strong understanding of enterprise buying behavior and procurement processes.
• Excellent written synthesis skills and ability to influence sales or leadership decisions.

Responsibilities

• Account & Buyer Intelligence: research named enterprise accounts, map decisionmakers and influencers, identify budget ownership and approval layers.
• Market & Competitive Intelligence: analyze target accounts, assess maturity and service models, track competitor positioning.
• Sales & GTM Enablement: deliver concise account briefs, create entry strategies and stakeholder maps, support sales pitches.

Skills

Sales intelligence

Market research

ABM

Lead generation

Strategy

Education

Graduate

Tools

HubSpot CRM

Sales Navigator

Job description

We are currently hiring for Business development role. Who should have hand on experience in lead generation, market research, pre-sale and should have exposure in international market

Education : Graduate

Job location: Mumbai KGL Office (Marwah Centre, 5th Floor, Krishanlal Marwah Marg, Andheri (East), Mumbai, 400072).

Mode of Work: Work from office.

Working day: 5 days with alternate Saturday working (2nd & 4th working and 1st,3rd & 5th Saturday Off).

Work timing : 3pm to 11pm

Key Responsibilities

Account & Buyer Intelligence

• Research named enterprise accounts deeply:
  • Org structure
  • Decisionmakersand influencers
  • Procurement and buying pathways
• Identify:
  • Economic buyers vs champions vs blockers
  • Budget ownership and approval layers
• Map current vendors, partners, and incumbents

Market & Competitive Intelligence

• Analyze target accounts:
  • Marketing, CX, or operational maturity
  • Inhouse vs outsourced service models
  • Technology and service ecosystem
• Identify whitespace and disruption opportunities
• Track competitor positioning within key accounts

Sales & GTM Enablement

• Deliver concise, executiveready account briefs
• Create:
  • Account entry strategies
  • Stakeholder maps
  • Objection anticipation insights
• Support sales to refine pitch narratives

Research Governance

• Maintain accuracy and consistency of insights
• Clearly differentiate:
  • Confirmed facts
  • Informed assumptions
  • Hypotheses

Qualification Required :

• 5+years' experience in:
  • Sales intelligence, research, ABM, consulting, or strategy
• Strong understanding of:
  • Enterprise buying behavior
  • Procurement processes
  • B2B services or SaaS models
• Excellent written synthesis skills
• Proven ability to influence sales or leadership decisions

Preferred

• Familiarity with:
  • CRM systems (HubSpot)
  • Sales Navigator or ABM tools
• Background in consulting or enterprise sales support

3. KPIs & Success Metrics

Primary KPIs (Direct Revenue Impact)

Pipeline Influence

• % of strategic deals supported by research
• Win rate of accounts with full research
• Sales cycle length reduction

Sales Effectiveness

• Sales adoption rate of research outputs
• Number of stakeholdermapped deals
• Quality rating from sales leadership

Account Precision

• Accuracy of decisionmaker identification
• Timeliness of insights relative to deal stage
• Reduction in "latestage surprises"