Business Development & Lead Generation Executive

SprigStack | Software Development Company; Ahmedabad; On-site; INR 300,000 - 500,000; Full time

Job summary

SprigStack is seeking a proactive Business Development & Lead Generation Executive in Ahmedabad to support growth through B2B prospect research, outbound outreach, LinkedIn prospecting, email campaigns, CRM management, and inbound follow-up. The role focuses on building a growing pipeline and generating qualified opportunities.

You will identify potential clients and decision-makers, connect via LinkedIn and cold emails, maintain the CRM, plan targeted campaigns, and coordinate with management

Qualifications

• 1–2 years of experience in B2B business development, lead generation, or inside sales.
• Excellent written and verbal English communication skills.
• Hands-on experience with LinkedIn prospecting, cold emailing, and B2B outreach.
• Familiarity with CRM tools and lead management platforms.

Responsibilities

• Identify and research potential B2B clients and decision-makers, including international prospects.
• Build targeted prospect lists using LinkedIn Sales Navigator and other research tools.
• Connect with prospects through LinkedIn, cold emails, and other channels.
• Initiate conversations, follow up, and arrange qualified meetings.
• Maintain accurate lead, communication, and follow-up records in the CRM.
• Monitor inboxes and respond to inbound inquiries promptly.
• Manage regular LinkedIn posts and company service content.
• Plan and execute targeted email campaigns with clear calls to action.
• Track outreach activities, leads, meetings, and pipeline progress.
• Coordinate with management on promising business opportunities.

Skills

B2B prospecting & lead generation

English communication

Independent work

Tools

LinkedIn Sales Navigator

CRM systems

Email marketing tools (HubSpot/Mailchimp)

Job description

We are looking for a proactive and organized Business Development & Lead Generation Executive to support our business growth through B2B prospect research, outbound outreach, LinkedIn prospecting, email campaigns, CRM management, and inbound lead follow-up.

The ideal candidate should be comfortable identifying potential clients, reaching out to decision-makers, initiating business conversations, maintaining a structured sales pipeline, and generating qualified business opportunities and meetings.

This role will primarily focus on business development and lead generation, along with supporting the company's LinkedIn presence and email marketing activities.

Key Responsibilities

• Identify and research potential B2B clients and decision-makers, including international prospects.
• Build targeted prospect lists using LinkedIn Sales Navigator and other relevant research tools.
• Connect with prospects through LinkedIn, cold emails, and other relevant channels.
• Initiate business conversations, follow up with prospects, and arrange qualified meetings.
• Maintain accurate lead, communication, and follow-up records in the CRM.
• Monitor company inboxes and promptly respond to and follow up on inbound inquiries.
• Manage regular LinkedIn posts and company service-related content.
• Plan and execute targeted email campaigns with clear calls to action.
• Track outreach activities, leads, meetings, and overall pipeline progress.
• Coordinate with management on promising business opportunities.

Requirements

• 1–2 years of experience in B2B business development, lead generation, or inside sales.
• Excellent written and verbal English communication skills.
• Hands-on experience with LinkedIn prospecting, cold emailing, and B2B outreach.
• Familiarity with CRM tools and lead management platforms.
• Basic understanding of email marketing platforms such as HubSpot or Mailchimp.
• Strong research, follow-up, organization, and communication skills.
• Self-driven and capable of working independently.
• Experience in an IT/software services or B2B technology company is an advantage.

Ideal candidate: Someone who can take ownership of the lead-generation process—from identifying the right prospects and initiating conversations to arranging meetings and keeping the CRM/pipeline updated.