Business Development Executive - Mumbai

Honasa Consumer Ltd.; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Honasa Consumer Ltd. is seeking a high-energy field sales leader for Mumbai, responsible for driving secondary and tertiary sales across offline channels.

You will manage distributors, retailers, beauty advisors and channel partners to expand market share and ensure in-market visibility. The role requires 5+ years in field sales within personal care or FMCG, a graduate degree (MBA helpful), strong leadership, negotiation and data-driven decision making, and willingness to travel across the

Qualifications

• 5+ years in field sales, with exposure to personal care or FMCG sectors.
• Strong understanding of retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline; MBA/PGDM is a plus but not mandatory.
• Leadership: ability to manage field teams and drive performance.
• Excellent communication and relationship-management skills.
• Data-driven approach to boost performance and ROI.
• Willingness to travel extensively within the territory.

Responsibilities

• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate a team of Sales Officers and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Skills

Field sales

FMCG/Personal care

Leadership

Communication

Data-driven

Mobility/Travel

Education

Bachelor’s degree in Business/Marketing

MBA/PGDM (advantage)

Job description

• Sales & Revenue Generation: Drive secondary and tertiary sales in the assigned area by effectively managing distributors, retailers, beauty advisors, and channel partners.
• Market Development: Expand retail footprint by identifying and onboarding new channels and improving outlet productivity.
• Team Leadership: Supervise, train, and motivate a team of Sales Officers and Beauty Advisors to achieve individual and collective targets.
• Distributor & Channel Management: Oversee day-to-day operations of distributors, ensuring compliance, availability, credit management, and ROI optimization.
• Retail Execution: Ensure excellence in-market execution including visibility, merchandising, and promoter deployment in key outlets.
• Market Intelligence & Reporting: Monitor competitor activity, pricing, schemes, and market trends. Share insights with leadership for strategic interventions.
• Relationship Management: Build and nurture strong relationships with key retailers, stockists, salon owners, and other stakeholders to drive brand loyalty.

Qualifications & Experience Required:

• Experience: Minimum 5 years in field sales with at least 2 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
• Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
• Graduate in any discipline (Bachelor’s degree in Business, Marketing, or related field preferred).
• MBA/PGDM is a plus but not mandatory.
• Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
• Communication: Strong interpersonal, negotiation, and relationship management skills.
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.