Area Sales Executive

Emami; Ahmedabad District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Emami is seeking a field sales professional with 5-8 years of FMCG General Trade experience to drive primary and secondary sales across a defined territory in Gujarat. You will plan monthly activities, manage distributors, and execute beat plans to boost productivity and market presence.

The role requires strong analytical and leadership skills, with a track record of achieving targets, coordinating inventory, and delivering execution excellence in a fast-paced environment.

Qualifications

• 5-8 years of FMCG sales experience (General Trade is Must).
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence.
• Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement.
• Territory & distributor management.
• Beat planning & field productivity.
• Distribution expansion & outlet coverage.
• Trade promotions & BTL execution.
• Sales tracking & performance monitoring.
• Demand & inventory coordination.
• Strong ownership & result orientation.
• Team leadership & coaching ability.
• Customer focus & relationship management.
• Data-driven problem solving.
• Communication & process discipline.

Responsibilities

• Drive primary & secondary sales through monthly planning and execution.
• Manage territory, distributors, and coverage expansion.
• Execute beat plans (PJP) to improve field productivity.
• Develop salesmen through recruitment, training, and coaching.
• Drive trade promotions, BTL activities, visibility, and new launches.
• Ensure availability, visibility, and process compliance.
• Improve distribution width, depth, and outlet productivity.
• Manage distributor alignment on sales, stock, and credit.
• Track performance, competition, and category growth.

Skills

FMCG sales

General Trade

Sales planning

Territory management

Distributor management

Beat planning

Field productivity

Trade promotions

BTL execution

Sales tracking

Performance monitoring

Demand coordination

Ownership & results

Team leadership

Coaching

Customer focus

Data-driven problem solving

Communication & process discipline

Job description

Role & responsibilities

• Drive primary & secondary sales through monthly planning and execution
• Manage territory, distributors, and coverage expansion
• Execute beat plans (PJP) to improve field productivity
• Develop salesmen through recruitment, training, and coaching
• Drive trade promotions, BTL activities, visibility, and new launches
• Ensure availability, visibility, and process compliance
• Improve distribution width, depth, and outlet productivity
• Manage distributor alignment on sales, stock, and credit
• Track performance, competition, and category growth .

Preferred candidate profile

• 5-8 years of FMCG sales experience (General Trade is Must)
• Strong analytical, planning, and people management skills.
• Proven ability to drive sales growth and deliver execution excellence. Energetic, self-driven professional who thrives in a fast-paced environment.
• Sales planning & target achievement
• Territory & distributor management
• Beat planning & field productivity
• Distribution expansion & outlet coverage
• Trade promotions & BTL execution
• Sales tracking & performance monitoring
• Demand & inventory coordination
• Strong ownership & result orientation
• Team leadership & coaching ability
• Customer focus & relationship management
• Data-driven problem solving
• Communication & process discipline.