Marketing Executive

Mechtex Ltd; Mumbai; On-site; INR 400,000 - 650,000; Full time

Job summary

Mechtex Ltd in Mumbai is seeking a Marketing Executive - Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach.

The role involves building relationships, qualifying prospects, maintaining CRM data, and supporting business growth through proactive lead generation and cross‑functional collaboration with Marketing, Design, Production and Management.

Qualifications

• Bachelor's Degree in BBA/B.Com/BMS/B.E. or equivalent.
• MBA Marketing preferred.
• 1-3 years in B2B marketing or lead generation.

Responsibilities

• Identify and generate qualified B2B leads through multiple channels.
• Qualify prospects and maintain CRM data.
• Coordinate product presentations and follow-up meetings.
• Schedule meetings for Sales Engineers.
• Prepare weekly/monthly lead reports and market insights.

Skills

Lead generation

CRM management

LinkedIn Sales Navigator

Exhibitions

Cold outreach

Research

Education

Bachelor's Degree (BBA/B.Com/BMS/B.E.)

MBA Marketing

Job description

We are looking for a Marketing Executive - Lead Generation to identify and generate qualified B2B leads through digital platforms, research, exhibitions, and customer outreach. The ideal candidate will build customer relationships, qualify prospects, and support business growth through proactive lead generation and CRM management.

Designation:

Department:

Job Summary:

We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.

Key Responsibilities

Lead Generation :

• Generate qualified B2B leads through multiple channels.
• Research target industries and identify potential customers.
• Build and maintain customer databases.
• Generate leads from:
• LinkedIn
• Company websites
• Google research
• Exhibitions
• Cold calling prospective customers.
• Sending introductory emails.
• LinkedIn messaging.
• Follow-up calls.
• Schedule meetings for Sales Engineers.
• Coordinate product presentations.
• Understand customer requirements.
• Record customer requirements.
• Identify buying opportunities.

Exhibition Activities:

Before Exhibition

• Visitor research
• Customer invitations

During Exhibition

• Lead collection

After Exhibition

• Lead follow-up
• CRM updates
• Monthly reporting

CRM Management:

• Update interaction history.
• Track lead status.
• Generate weekly reports.

  Market Research:

  • Competitor analysis.
  • Industry trend monitoring.
  • New application research.
  • Target account identification.

  Coordination:

  • Coordinate with
  • Marketing Team
  • Design Team
  • Production Team
  • Management

  for customer requirements and follow-ups.

  Required Qualifications
  • Bachelor's Degree (BBA/B.Com/BMS/B.E.)

  Preferred

  • MBA Marketing
  Experience

  Preferred

  • 1-3 years in B2B Marketing or Lead Generation