Business Development Executive

Captain Steel India Limited; Murshidabad; On-site; INR 180,000 - 240,000; Full time

Job summary

Captain Steel India Limited is seeking a field-based professional in West Bengal to lead customer engagement and build strong ties with masons, engineers, and retail counters. You will identify potential leads, validate sites, educate customers on RustGuard, and coordinate with the technical team for casting services.

A two-wheeler and local language fluency are required. The role demands independent work, strong communication, and the ability to manage diverse responsibilities across

Qualifications

• Excellent communication and interpersonal skills.
• Ability to work independently and manage diverse responsibilities.
• Two-wheeler is mandatory for field visits.
• Fluent in local language and English is required.
• Knowledge of building materials, especially TMT bars and RustGuard, is advantageous.

Responsibilities

• Identify potential IHB leads within the assigned area.
• Validate construction sites and tag them to the nearest retail counters.
• Maintain continuous engagement with customers until repeat usage is confirmed.
• Educate customers on Rustguard and its benefits in construction.
• Serve as a liaison between IHB, Master Masons, and retail counters to ensure smooth operations.
• Coordinate casting services support with the technical team.
• Conduct regular interactions with master masons and retail counters.

Skills

Communication skills

Interpersonal skills

Two-wheeler mandatory

Local language proficiency

Education

B.Tech or Diploma in Civil Engineering

Job description

Responsibilities:

Lead Identification & Validation:

• Identifying potential IHB leads within the assigned area
• Validate construction sites & tag them to the nearest retail counters.

Customer Engagement & Follow Up:

• Maintain continuous engagement with customers until repeat usage of materials is confirmed.
• Educate customers on Rustguard & its benefits in construction.
• Serve as a liaison between IHB, Master Masons, and retail counters to ensure smooth operations.

Mason & Engineer Engagement:

• Ensure Master Masons are registered on Jeevan Saathi & maintain 80% active engagement throughout the year.
• Organize small Mason meets to build strong relationships and encourage product loyalty.
• Register Civil Engineers with Bandhan & ensure regular follow-up on their engagement.

Casting Services Support:

• Provide support for casting services, ensuring quality & timely execution.
• Coordinate with the technical team for casting-related requirements & solutions.

Training & Development:

• Conduct regular interactions with master masons, retail counters

Desired Candidature:

• Strong communication & interpersonal skills to build relationships with IHBs, Masons & Retail Counters.
• Ability to work independently & manage a diverse set of responsibilities.
• Understanding of building material products, specially TMT bars & RustGurad.
• Basic technical knowledge in construction & ability to provide casting services support.
• Two wheeler is mandatory.
• Has to be smart with good communication (In Local Language and English)
• Within the age bracket of 22 to 25.
• 0 to 3 years of field experience in the Steel/Cement industry is preferred.
• Qualification : - B.Tech or Diploma in Civil Engineering/Graduation - Any (Must)