Sales Executive (Building Material Company)

Aniaaz Consulting; Tamil Nadu; Remote; INR 335,000 - 502,000; Full time

Benefits offered by this job

Travel allowance

Incentives

TA/DA as per policy

Job summary

Aniaaz Consulting is seeking a proactive Market Development Executive for all over Tamil Nadu to drive secondary sales through dealers, retailers and stockists. You will increase brand visibility, identify new retailers, and ensure the smooth execution of sales and marketing initiatives across the territory.

Ideal candidates possess strong communication, relationship management, and knowledge of local construction markets.

Qualifications

• Bachelor's degree or diploma with relevant experience.
• Strong communication and relationship-building abilities.
• Familiarity with dealer and retail sales channels.

Responsibilities

• Develop and execute market development plans across Tamil Nadu.
• Engage with contractors, masons, builders, and related influencers to promote ARS products.
• Organize retailer, contractor, and mason meets and product demos.
• Monitor market trends, competition and pricing to identify opportunities.
• Coordinate with sales teams to ensure product availability and resolve channel issues.
• Maintain daily visit records and submit weekly/monthly performance reports.

Skills

Communication skills

Relationship management

Sales channel knowledge

Influence builders

Negotiation skills

Local market knowledge

MS Office

Education

Bachelor's degree

Diploma holders with experience considered

Tools

MS Office

Job description

MARKET DEVELOPMENT EXECUTIVE

For a Leading TMT Steel Manufacturing Company

All Over Tamil Nadu

(25 Requirements)

Market Development

• Drive secondary sales through dealers, retailers, and stockists within the assigned territory.
• Increase brand visibility and market share for ARS TMT Bars and allied steel products.
• Identify and develop new retailers and market influencers.
• Ensure effective implementation of company sales and marketing initiatives.

Influencer Engagement

• Develop relationships with: Contractors
• Masons
• Builders
• Structural Engineers
• Architects
• Fabricators
• Project Owners
• Promote ARS products and create preference among key decision-makers.

Demand Generation Activities

• Conduct retailer meets, contractor meets, mason engagement programs, and promotional campaigns.
• Organize product demonstrations and awareness activities.
• Support branding and activation initiatives in the assigned territory.

Market Intelligence

• Gather information on upcoming construction and infrastructure projects.
• Monitor competitor pricing, schemes, and market activities.
• Identify emerging business opportunities and market trends.

Sales Support

• Coordinate with primary sales teams and distributors to ensure product availability.
• Assist in resolving channel partner concerns and customer issues.
• Support collection and payment follow-up activities when required.

Reporting & Documentation

• Maintain records of daily market visits and activities.
• Submit weekly and monthly reports on: Secondary sales performance
• Retail coverage
• Market intelligence
• Influencer engagement
• Update CRM and sales tracking systems regularly.

Educational Qualification

• Any Bachelor's Degree
• Diploma holders with relevant experience may also be considered

Experience

• 38 years of experience in: TMT Bars
• Steel Industry
• Cement
• Building Materials
• Construction Products
• Paints
• Electrical Products
• Pipes & Fitting

Required Skills

• Strong communication and interpersonal skills.
• Excellent relationship management abilities.
• Good understanding of dealer and retail sales channels.
• Ability to influence contractors, masons, and builders.
• Strong negotiation and persuasion skills.
• Knowledge of local markets and construction industry dynamics.
• Basic computer skills and familiarity with MS Office.

Key Performance Indicators (KPIs)

• Secondary sales growth.
• Retail outlet coverage.
• New retailer activation.
• Influencer engagement and conversion.
• Market share growth in assigned territory.
• Dealer satisfaction and retention.
• Execution of promotional activities.

Travel Requirements

• Extensive field travel within the assigned territory.
• Daily market visits to retailers, dealers, and project sites.
• Company provide TA and DA, in addition to the Salary

Compensation & Benefits

• Competitive salary.
• Attractive performance incentives.
• Travel and conveyance reimbursement.
• Career growth opportunities within the sales organization

Preferred Candidate Profile

• Energetic and self-driven professional with a strong field-sales mindset.
• Experience in building materials, steel, cement, or related industries preferred.
• Ability to work independently and achieve territory-wise business objectives.
• Familiarity with the local language and regional market is essential.