Business Development Executive

Madura Coats; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Madura Coats in Bangalore is seeking a Business Development Executive to drive growth, build a robust client base, and coordinate with sales and marketing to convert opportunities into customers.

You will conduct market research, lead generation, and manage CRM-driven campaigns across digital channels, reporting KPIs to the leadership team. The ideal candidate has a Bachelor's degree, 5+ years in B2B sales, strong communication, and hands-on experience with CRM and email marketing tools.

Qualifications

• Bachelor's degree in any stream, preferably marketing.
• 5+ years of experience in sales or business development.
• Proven experience in customer acquisition in B2B, preferably textile.
• Proficiency in MS Office, CRM systems, and email marketing software.
• Excellent communication and interpersonal skills.
• Knowledge of industry trends and best practices in customer acquisition.

Responsibilities

• Conduct market research to identify potential customer segments and tailor acquisition efforts.
• Utilize digital marketing channels including SEO/SEM, social media, and email marketing to engage prospects.
• Generate high-quality leads and build a strong pipeline of qualified opportunities.
• Collaborate with sales and B2B teams to ensure smooth handoffs.
• Track KPIs and report progress to leadership.

Skills

Lead generation

Market research

Communication skills

Strategic planning

Networking

Education

Bachelor's degree in any stream

Prefer Marketing

Tools

MS Office

CRM systems

Email marketing software

Job description

Business Development Executive

Location: Bangalore

Role Purpose

As a Business Development Executive, you will play a pivotal role in driving the growth of our customer base. The role blends strategy, engagement marketing, CRM and growth execution to ensure a steady influx of potential leads and qualified opportunities. Report to Key Accounts Manager.

Key Responsibilities

• Conduct market research to identify potential customer segments, understand their needs and preferences, and tailor acquisition efforts accordingly.
• Utilize various digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing to reach and engage potential customers.
• Generate high-quality leads through effective lead generation techniques.
• Build and maintain a strong pipeline of qualified leads through networking, referrals, and digital outreach.
• Optimize conversion funnels to maximize the conversion rate of acquired leads to customers.
• Stay informed about industry trends, competitor strategies, and emerging technologies to maintain a competitive edge in customer acquisition.
• Collaborate closely with the sales team and business development team to ensure smooth handoff and alignment of customer acquisition efforts with sales objectives.
• Track KPIs and prepare regular reports for the leadership team.

Requirements

• Bachelor's degree in any stream, preferably marketing.
• 5+ years of experience in sales/ business development.
• Proven experience in customer acquisition in the B2B industry, preferably textile.
• Proficiency in MS Office, CRM systems, and email marketing software.
• Excellent communication and interpersonal skills.
• Knowledge of industry trends and best practices in customer acquisition.

Nice to Have

• Strong problem-solving skills.
• Adaptability and ability to thrive in a fast-paced environment.
• A creative and innovative approach to customer acquisition.
• Analytical mindset with ability to interpret market insights.

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