BSM - B2B (Builder Vertical) - Madurai

Polycab India Limited; Madurai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. seeks a seasoned B2B sales professional to drive wire and cable market growth in Tamil Nadu and nearby regions. You will identify opportunities, manage key accounts, and build strong client relationships with industrial buyers and government departments.

You will plan strategic sales initiatives, expand dealer networks, and ensure consistent revenue by meeting targets and optimizing collections. Strong communication and market insight are essential.

Qualifications

• 6–10 years of B2B sales experience in electrical, wire & cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.
• Provide regular market updates and competitive intelligence.
• Build and manage relationships with key accounts and high-potential clients.
• Coordinate with marketing for promotional events and product presentations.
• Expand dealer network and ensure coverage across the region.

Skills

B2B sales

CRM tools

MS Office

Interpersonal skills

Presentation skills

Adaptability

Knowledge of wire & cable products

Education

Bachelor's degree in Engineering

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

MBA

Tools

CRM

MS Office

Job description

To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors, Dealer, Builders Segment & Industrial Segment.

Requirements , Skills & Competencies

· Bachelor’s degreein Engineering, Business Administration, Marketing, or a related field (MBApreferred).

• 6–10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.

· - Plan and execute sales strategies.

· Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.

· Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

· Provideregular updates on competitor activities and market trends.

· Share insights with internal teams for strategic planning.

· Suggest changes to sales approach based on competitor analysis.

Key Account Management

· Work closelywith identified key accounts to build brand preference.

· Maintain strong relationships with high-potential clients.

· Customize engagement plans for key accounts.
- Escalate strategic account issues to leadership.

Promotional Activities

· - Conduct in-house seminars, product presentations, and promotional events at regular intervals.

· Approve event formats and coordinate with marketing for execution.

Network Expansion

· Expand dealer network based on territory potential.

· Ensure proper coverage and service levels across the region.

· Recommend new dealer locations and support onboarding process.