Senior Sales Manager ( CABLE Manufacturing Industry)

Pushan Placements; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Pushan Placements is seeking a results-oriented sales professional to drive revenue and growth in the electrical cables market across Kolkata and surrounding districts. The role focuses on B2B channels, building strong dealer networks and managing end-to-end sales cycles.

The ideal candidate has a graduate degree, MBA/PGDM in Sales & Marketing preferred, and proven ability to exceed targets through negotiation, presentation and market insight.

Qualifications

• Graduate; MBA/PGDM in Sales & Marketing preferred.
• Experience in B2B sales for electrical cables or related products.
• Strong negotiation, communication and presentation skills.
• Willingness to travel extensively across assigned markets.

Responsibilities

• Develop and execute sales strategies to achieve revenue, volume and profitability targets.
• Drive sales of electrical cables and related products across assigned territories/markets.
• Develop and maintain relationships with dealers, distributors, electrical contractors, consultants, OEMs and institutional customers.
• Identify and develop new markets, customers and business opportunities.
• Manage the complete sales cycle from lead generation to order booking, dispatch and payment collection.
• Ensure timely credit control and collection of outstanding payments.
• Prepare regular sales forecasts, MIS reports and market intelligence for management.
• Work with Production, Planning, Dispatch, Finance and Technical teams to ensure timely execution.
• Monitor competitor activities, market trends, pricing and customer requirements.
• Travel across markets as required to grow territory.

Skills

Negotiation

Communication

Presentation

Channel sales

Institutional sales

Project sales

Cables knowledge

Travel readiness

Education

MBA/PGDM in Sales & Marketing

Bachelor's degree

Job description

Role & responsibilities

Key Responsibilities

• Develop and execute sales strategies to achieve revenue, volume and profitability targets.
• Drive sales of electrical cables and related products across assigned territories/markets.
• Experience in Project Sales and other B2B sales.
• Develop and maintain strong relationships with dealers, distributors, electrical contractors, consultants, OEMs and institutional customers.
• Identify and develop new markets, customers and business opportunities.

Generate enquiries, prepare commercial proposals and negotiate pricing and commercial terms.

• Monitor competitor activities, market trends, pricing and customer requirements.
• Work closely with the Production, Planning, Dispatch, Finance and Technical teams to ensure timely execution of customer orders.
• Manage the complete sales cycle from lead generation and enquiry to order booking, dispatch and payment collection.
• Ensure effective credit control and timely collection of outstanding payments.
• Prepare regular sales forecasts, MIS reports and market intelligence reports for management.

Preferred candidate profile

Key Performance Indicators (KPIs)

• Sales revenue and volume achievement
• New customer acquisition
• Dealer/distributor network expansion
• Territory/market growth
• Gross margin and profitability
• Collection efficiency / DSO
• Customer retention
• Order conversion ratio
• Sales forecast accuracy
• Achievement of monthly, quarterly and annual targets

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
• 815 years of sales experience, preferably in the electrical cable/wire industry.
• Strong knowledge of LV/MV cables, electrical wires and related cable products.
• Proven experience in channel sales, institutional sales or project sales.
• Strong network among dealers, distributors, contractors, consultants, EPC companies and electrical industry customers.
• Demonstrated ability to consistently achieve and exceed sales targets.
• Strong negotiation, communication and presentation skills.
• Commercially astute with good understanding of pricing, margins and credit management.
• Willingness to travel extensively across assigned markets.
• Strong analytical and MIS/reporting skills.
• Ability to work in a high-growth, target-driven and professionally managed listed organization.