Area Sales Manager/Dy.Manager

BVR People Consulting; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

BVR People Consulting in Bengaluru, India is seeking a seasoned Project Sales leader to drive growth in the defined territory. You will lead a large sales team, build strong ties with builders, architects, consultants, and contractors, and identify new projects to expand specification and brand presence.

The role emphasizes B2B and B2G project sales, funnel management, and MIS reporting using MS Office and CRM tools, with a focus on achieving aggressive targets and expanding market share.

Qualifications

• 8–10 years of experience in Project Sales / B2B Sales / Institutional Sales with targets.
• Experience in Electrical, Switchgear, Wires & Cables, Building Materials or Electrical Products preferred.
• Strong experience handling builders, architects, consultants, electrical contractors, project customers and dealers.
• Willingness to travel extensively within the assigned territory.

Responsibilities

• Achieve sales targets and grow the Project Business within the territory.
• Lead and manage a large sales team and monitor performance.
• Develop relationships with builders, architects, consultants, electrical contractors, project customers and dealers.
• Identify new projects and opportunities for product specification and brand placement.
• Appoint, develop and rationalize project dealers as per the business plan.
• Drive B2B and B2G project sales and manage the project funnel.
• Conduct customer engagement meets, product presentations and training programs for key stakeholders.
• Track competitor activities, market trends and business opportunities.
• Drive strategic placement of new products in the assigned market.
• Review monthly sales performance, dealer performance and project pipeline.
• Collaborate with internal teams to ensure smooth execution of customer and project requirements.
• Prepare and analyze MIS, sales reports and performance KPIs using MS Office and CRM tools.
• Identify key growth areas and develop strategies to improve market penetration and revenue.

Skills

Team management

Sales target achievement

Relationship management

Territory management

Negotiation

Lead generation

Presentation skills

English communication

Education

BE/B.Tech + MBA

Tools

CRM tools

MS Excel

MS Office

MIS reporting

Job description

Role & Responsibilities

• Achieve sales targets and drive growth of the Project Business within the assigned territory.
• Lead and manage a team of 912 sales professionals and monitor their performance.
• Develop strong relationships with builders, architects, consultants, electrical contractors, project customers and dealers.
• Identify new projects and opportunities for product specification and brand placement.
• Appoint, develop and rationalize project dealers as per the business plan.
• Drive B2B and B2G project sales and ensure effective project funnel management.
• Conduct customer engagement meets, product presentations and training programs for key stakeholders.
• Track competitor activities, market trends and business opportunities.
• Drive strategic placement of new products in the assigned market.
• Review monthly sales performance, dealer performance and project pipeline.
• Collaborate with internal teams to ensure smooth execution of customer and project requirements.
• Prepare and analyze MIS, sales reports and performance KPIs using MS Office and CRM tools.
• Identify key growth areas and develop strategies to improve market penetration and revenue.

Preferred Candidate Profile

• BE/B.Tech + MBA preferred.
• 8–10 years of experience in Project Sales / B2B Sales / Institutional Sales.
• Experience in Electrical, Switchgear, Wires & Cables, Building Materials or Electrical Products industry preferred.
• Strong experience handling builders, architects, consultants, electrical contractors, project customers and dealers.
• Should have hands‑on experience in project business and dealer/channel management.
• Good knowledge of Switches & Sockets, MCB, RCCB, Distribution Boards, Wires & Cables, Conduit Pipes, Metal Boxes and other electrical products.
• Proven experience in team handling and sales target achievement.
• Strong business development, negotiation, relationship management and territory management skills.
• Experience using CRM tools, sales funnel management, MS Excel and MIS reporting.
• Strong analytical and problem‑solving abilities with a results‑oriented approach.
• Excellent English communication, presentation and interpersonal skills.
• Should be a self‑starter with a positive attitude and willingness to travel extensively within the assigned territory.