BSM - Trichy - B2B (Builder Vertical)

Polycab India Limited; Tiruchirappalli; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. in Tamil Nadu, Tiruchirappalli region seeks a results-driven B2B Sales professional to grow the wire and cable business, manage key accounts, and build long-term relationships with industrial clients.

Responsibilities include achieving sales targets, planning strategies, expanding dealer network, conducting seminars, and coordinating with marketing to promote products while ensuring timely collections.

Qualifications

• 6–10 years of B2B sales experience in electrical, wire & cable, or industrial products sector
• Strong understanding of wire and cable products, specifications, and applications
• Proficiency in CRM tools and MS Office Suite
• Excellent interpersonal and presentation skills
• Adaptability to dynamic market conditions

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory
• Ensure timely collection of dues from customers and dealers
• Plan and execute sales strategies
• Approve customer-specific sales plans within defined limits
• Identify and onboard new customers and dealers
• Conduct potential mapping and develop extraction plans
• Recommend and finalize dealer appointments based on market analysis
• Provide regular updates on competitor activities and market trends
• Share insights with internal teams for strategic planning
• Suggest changes to sales approach based on competitor analysis
• Work closely with identified key accounts to build brand preference
• Maintain strong relationships with high-potential clients
• Customize engagement plans for key accounts
• Escalate strategic account issues to leadership
• Conduct in-house seminars, product presentations, and promotional events
• Approve event formats and coordinate with marketing for execution
• Expand dealer network based on territory potential
• Ensure proper coverage and service levels across the region
• Recommend new dealer locations and support onboarding process

Skills

B2B sales experience

Interpersonal skills

Presentation skills

Education

Bachelor's degree in Engineering

Bachelor's degree in Business Administration

Marketing degree

MBA preferred

Tools

CRM tools

MS Office Suite

Job description

Job Purpose: To drive B2B sales growth in the wire andcable segment by identifying new business opportunities, managing key accounts,building strong relationships with industrial clients, and ensuring consistentrevenue generation through strategic sales planning and execution. Increasepresent market share from 3% to 10% in two years. Focusing on Govt Departmentnamely CPWD, PWD, Contractors, Dealer, Builders Segment & IndustrialSegment.

Accountabilities

Responsibilities

Authorities

• Achieve primary andsecondary sales targets in the assigned territory.
• Ensure timely collectionof dues from customers and dealers.

• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customersand dealers.
• Conduct potential mapping anddevelop extraction plans.

• Recommend and finalize dealer appointments based on market analysis.
• Provideregular updates on competitor activities and market trends.
• Share insightswith internal teams for strategic planning.
• Suggestchanges to sales approach based on competitor analysis.

Key Account Management

• Work closelywith identified key accounts to build brand preference.
• Maintainstrong relationships with high-potential clients.
• Customizeengagement plans for key accounts.
• Escalate strategic account issues to leadership.

Promotional Activities

• Conductin-house seminars, product presentations, and promotional events at regularintervals.
• Approve eventformats and coordinate with marketing for execution.

Network Expansion

• Expand dealernetwork based on territory potential.
• Ensure propercoverage and service levels across the region.
• Recommend newdealer locations and support onboarding process.

• Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).

• 6–10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.