Business Sales Manager

Polycab; Gorakhpur District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Polycab is seeking a high-energy B2B Sales Manager to drive building-vertical growth in Gorakhpur region. You will identify new business opportunities, manage key accounts, and build strong relationships with industrial clients to increase market share from 3% toward 10% over two years.

The role emphasizes strategic sales planning, execution, and collaboration with marketing for promotions, with a focus on Builders Segment and dealer network expansion across Uttar Pradesh.

Qualifications

• Bachelor’s degree in engineering, business admin, marketing or related field is required.
• MBA is preferred for higher strategic roles.
• Proficiency with CRM tools and MS Office is essential.
• Strong interpersonal and presentation abilities.
• Able to adapt to a dynamic market environment.

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop dealer expansion plans.
• Provide market intelligence on competitor activities and trends.
• Maintain relationships with key accounts and tailor engagement plans.
• Coordinate promotions, product presentations, and events with Marketing.
• Expand dealer network to improve regional coverage and service levels.

Skills

CRM tools

MS Office Suite

Interpersonal skills

Presentation skills

Adaptability

Education

Bachelor's degree in Engineering, Business Administration, Marketing, or related field

MBA preferred

Tools

CRM software

MS Office (Excel/PowerPoint)

Job description

Job Purpose

To drive B2B sales growth in the building vertical segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Builders Segment.

Requirements, Skills & Competencies

• Bachelors degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).
• 3–15 years of B2B sales experience in the Builder segment.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Main Responsibilities, Authorities & Accountabilities

Accountabilities ResponsibilitiesAuthorities

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Suggest changes to sales approach based on competitor analysis.

Key Account Management

• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Customize engagement plans for key accounts.

- Escalate strategic account issues to leadership.

Promotional Activities

• Conduct in-house seminars, product presentations, and promotional events at regular intervals.
• Approve event formats and coordinate with marketing for execution.

Network Expansion

• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.