Business Sales Manager

Polycab India Limited; Raigarh; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Polycab India Limited is seeking a dynamic B2B sales professional to drive growth in the wire and cable segment across the Raigarh region. The role focuses on identifying new business opportunities, managing key accounts, and building strong relationships with industrial clients to ensure revenue generation through strategic sales planning and execution.

The position emphasizes expanding the Builders and Industrial segments, achieving ambitious market share growth from 3% to 10% in two years,

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Identify and onboard new customers and dealers to expand the base.
• Provide market insights and competitive analysis to influence strategy.

Job description

Job Purpose

To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Builders Segment & Industrial Segment.

Main Responsibilities, Authorities & Accountabilities

Accountabilities Responsibilities Authorities

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Suggest changes to sales approach based on competitor analysis.

Key Account Management

• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Customize engagement plans for key accounts.

- Escalate strategic account issues to leadership.

Promotional Activities

• Conduct in-house seminars, product presentations, and promotional events at regular intervals.
• Approve event formats and coordinate with marketing for execution.

Network Expansion

• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.