Brand Manager - CV

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Mumbai seeks an experienced Brand Manager to shape long-term brand strategy and annual plans that drive growth. You will lead brand development across ATL, BTL, Digital, CRM, social media and regional activation, creating briefs for agencies and coordinating calendars.

The role requires MBA/PGDM in Marketing with 5–8 years in Brand Management, Marketing or Category Management, and a proven ability to drive business growth through strategic branding initiatives.

Qualifications

• Brand management experience across multiple channels and functions.
• Strong background in integrated marketing, consumer insights, and innovation management.
• Proven ability to drive growth through strategic planning and execution.

Responsibilities

• Partner with Brand Head to develop long-term brand strategy and annual plans.
• Lead brand development to maximize sales, market share, and brand health.
• Develop integrated campaigns across ATL/BTL, Digital, CRM, Social, PR, and regional channels.
• Create briefs for agencies and cross-functional teams; manage communication calendars.

Skills

Brand management

Marketing

Category management

Cross-functional collaboration

Integrated campaigns

Education

MBA/PGDM in Marketing

Job description

• Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.
• Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.
• Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.
• Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.
• Drive the development of impactful brand communication aligned with business and brand objectives.
• Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.
• Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.
• Collaborate with Product Planning and Product Development teams on new product launches, product enhancements, refreshes, and variant introductions.
• Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting, and support business goals.
• Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.
• Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.
• Collaborate with sales planning team to shape current demand and forecast to mitigate supply concerns and optimise volumes
• Lead cross-functional projects and stakeholder collaboration to ensure timely execution of brand and business objectives.

Education Qualification

MBA/PGDM in Marketing or a related field

General Experience

• 5-8 years of experience in Brand Management, Marketing, or Category Management.
• Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
• Proven ability to drive business growth through strategic brand planning and execution