Senior Brand Manager

McNroe Consumer Products Pvt Ltd; Kolkata District, Gurugram District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

McNroe Consumer Products Pvt Ltd seeks an experienced Brand Manager to lead development and execution of strategic brand plans across channels. The role emphasizes enhancing brand equity, consumer engagement, and market share through comprehensive strategies aligned with business goals.

You will analyse performance metrics, identify opportunities for brand innovation, and oversee budgeting, advertising, digital presence, and trade marketing in collaboration with cross-functional teams.

Qualifications

• MBA from a reputed institute.
• Experience as a brand manager/senior brand manager.
• Experience in Beauty & Personal Care or FMCG.
• Proven track record in developing brand and market strategies.
• Experience leading campaigns across channels that engage and educate.

Responsibilities

• Lead the development and execution of strategic brand plans to enhance brand equity.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights.
• Identify opportunities for brand innovation and expansion.
• Budgeting and budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration.
• Oversee all aspects of brand marketing including advertising, digital presence, and promotions.
• Coordinate with trade marketing and cross-functional teams.

Skills

Brand management

Strategy development

Team leadership

Communication

Stakeholder management

Project management

Education

MBA

Tools

MS Office

Job description

Roles & Responsibilities :

• Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights
• Identify opportunities for brand innovation and expansion.
• Budgeting & budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration
• Lead brand strategy for an established company with a diverse product portfolio.
• Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
• Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
• Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.

Qualifications:

• MBA, preferably from a reputed institute.

Experience :

• Proven track record of working as a brand manager/ senior brand manager.
• Experience of working in the Beauty & Personal Care or FMCG Sector.
• Proven track record of developing successful brand and market strategies.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Must have In-depth knowledge of branding, marketing, and advertising principles and best practices.
• Experience in developing the product portfolio through different channel mix including promotion schemes and advertisement campaign
• Proven experience of managing a large team and fast-growing business.
• Strong understanding of trade marketing, GT distribution channel, ATL/BTL, etc.

Competencies :

• Possesses strong interpersonal skills, strong written and verbal communication skills.
• Besides, being a Leader, should have the ability to engage, impact and influence People - Teams/Stakeholders (internal/external).
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Exhibits innovative and creative thinking.
• Excellent negotiation, and relationship-building skills.
• Excellent technical skills and well versed with MS Office.
• Excellent analytical and decision-making skills