Lead Marketing excellence

Zydus Group; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Zydus Group is seeking a Lead Marketing Excellence to drive capabilities and brand excellence across therapy areas. This role partners with BU leaders to strengthen strategy, launches, and portfolio planning.

The incumbent will institutionalize best-in-class marketing practices, build scalable frameworks, and deliver differentiated marketing across priority brands.

Qualifications

• MBA from a reputed Tier I / Tier II management institute.
• 8–10 years of experience in pharmaceutical brand management, marketing strategy, portfolio management, or marketing excellence roles.
• Strong understanding of pharmaceutical marketing, therapy strategy, launch planning, and customer engagement models.
• Prior experience in driving strategic brand planning and cross-functional collaboration.
• Strong analytical orientation with experience in leveraging market data, analytics tools, and business insights for decision-making.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to work independently in a matrixed organization and manage multiple priorities simultaneously.

Responsibilities

• Develop integrated brand strategies and growth roadmaps for priority brands.
• Identify growth opportunities across market segments, patient journeys, and competitive landscapes.
• Drive brand positioning and portfolio prioritization across assigned therapies.
• Lead end-to-end launch excellence for new products.
• Collaborate with cross-functional stakeholders for go-to-market planning and launch readiness.
• Establish launch frameworks and post-launch tracking.

Skills

Brand management

Marketing strategy

Portfolio management

Marketing excellence

Cross-functional collaboration

Analytics

Presentation skills

Stakeholder management

Independent work

Education

MBA (Tier I/II)

Tools

Market research tools

Job description

Lead Marketing Excellence (Therapy / Business Cluster)

Role Purpose

The Lead Marketing Excellence will drive strategic marketing capability and brand excellence across assigned therapy areas/business clusters. The role will partner closely with Business Unit leaders and marketing teams to strengthen brand strategy, launch excellence, portfolio planning, and execution quality across priority brands.

This is a high-impact individual contributor role focused on enabling scalable, insight-led, and differentiated marketing across the organization. The role holder will act as a strategic partner to business teams while institutionalizing best-in-class marketing practices and frameworks.

Key Responsibilities

Brand & Portfolio Strategy

• Partner with Business Units to develop integrated brand strategies and growth roadmaps for priority brands and therapy portfolios.
• Support businesses in identifying growth opportunities across market segments, patient journeys, customer archetypes, and competitive landscapes.
• Drive sharper brand positioning, differentiation strategies, and portfolio prioritization across assigned therapies/clusters.
• Participate in key business reviews and strategic planning forums to shape long-term brand and therapy strategies.
• Lead end-to-end launch excellence for new products within assigned therapy/business clusters.
• Collaborate with cross-functional stakeholders to ensure robust go-to-market planning, launch readiness, and execution alignment.
• Establish structured launch frameworks, review mechanisms, and post-launch tracking processes.

Marketing Excellence & Capability Building

• Institutionalize standardized marketing excellence frameworks, processes, and best practices across businesses.
• Drive consistency in strategic planning, brand planning, customer engagement, and campaign evaluation approaches.
• Identify capability gaps and support capability-building initiatives through internal/external learning interventions, workshops, and knowledge-sharing platforms.
• Contribute to the development of marketing playbooks, toolkits, and operating models.

Insights & Performance Management

• Monitor brand and portfolio performance across assigned therapies/clusters and generate actionable insights for business teams.
• Leverage market research, analytics, prescription trends, competitive intelligence, and customer insights to support decision-making.
• Facilitate data-backed reviews to improve marketing effectiveness and resource prioritization.

Desired Skills & Experience

• 8–10 years of experience in pharmaceutical brand management, marketing strategy, portfolio management, or marketing excellence roles.
• Strong understanding of pharmaceutical marketing, therapy strategy, launch planning, and customer engagement models.
• Prior experience in driving strategic brand planning and cross-functional collaboration.
• Strong analytical orientation with experience in leveraging market data, analytics tools, and business insights for decision-making.
• Excellent communication, stakeholder management, and presentation skills.
• Ability to work independently in a matrixed organization and manage multiple priorities simultaneously.

Educational Qualifications

• MBA from a reputed Tier I / Tier II management institute.