Brand Marketing Manager

Times Internet; Dadri; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Times Internet is seeking a Brand Marketing Manager for its ETB2B unit in India. You will lead brand campaigns, craft messaging for B2B audiences, and manage brand identity while collaborating with design and content teams to produce high-quality assets across channels.

Responsibility spans developing annual calendars, crafting compelling brand decks, and driving innovative brand-led ideas to boost visibility and engagement in a fast-paced digital media environment.

Qualifications

• Hands-on experience across the above areas in a core B2B environment preferred.
• Strong understanding of brand building, creative execution, and marketing communications.
• Experience in developing and executing brand campaigns for B2B audiences.

Responsibilities

• Brand Campaign Management: Develop and execute integrated brand campaigns aligned with business objectives in a B2B environment.
• Campaign Copy & Messaging: Create compelling campaign copies, brand messaging, and communication strategies for B2B audiences.
• Brand Identity & IP Management: Manage brand guidelines, trademarks, and intellectual property to ensure consistency and protection of brand assets.
• Creative Development & Execution: Collaborate with designers and creative teams to conceptualize, brief, and execute high-quality creative assets across platforms.
• Brand Decks & Presentations: Develop and manage brand decks, corporate presentations, pitch decks, and other brand communication materials.
• Creative Concepts & Brand-Led Ideas: Generate innovative creative concepts and brand-led ideas to strengthen brand positioning, visibility, and engagement.
• Annual Brand Marketing Calendar: Build, plan, and manage the annual brand marketing calendar, ensuring timely execution of campaigns and brand initiatives.
• Cross-Functional Collaboration: Work closely with internal teams and stakeholders to ensure consistent brand communication across all B2B touchpoints.

Skills

Brand marketing

Campaign management

Copywriting

Brand identity

Creative development

Presentations

Creative concepts

Brand calendar

Job description

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.

Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

Website : http://www.timesinternet.in

About Business Unit: ETB2B

ETB2B was started 7 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

Role - Brand Marketing Manager, ETB2B

KRA's

• Brand Campaign Management: Develop and execute integrated brand campaigns aligned with business objectives in a B2B environment.
• Campaign Copy & Messaging: Create compelling campaign copies, brand messaging, and communication strategies for B2B audiences.
• Brand Identity & IP Management: Manage brand guidelines, trademarks, and intellectual property to ensure consistency and protection of brand assets.
• Creative Development & Execution: Collaborate with designers and creative teams to conceptualize, brief, and execute high-quality creative assets across platforms.
• Brand Decks & Presentations: Develop and manage brand decks, corporate presentations, pitch decks, and other brand communication materials.
• Creative Concepts & Brand-Led Ideas: Generate innovative creative concepts and brand-led ideas to strengthen brand positioning, visibility, and engagement.
• Annual Brand Marketing Calendar: Build, plan, and manage the annual brand marketing calendar, ensuring timely execution of campaigns and brand initiatives.
• Cross-Functional Collaboration: Work closely with internal teams and stakeholders to ensure consistent brand communication across all B2B touchpoints.

Key Requirement

Candidates must have hands-on experience across the above areas, preferably within a core B2B environment, with a strong understanding of brand building, creative execution, and marketing communications.