Sales Executive(STM-Times Experience)

Bennett Coleman & Co. Ltd. (The Times of India); Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bennett, Coleman & Co. Ltd. (BCCL) through Times Experiences is seeking an experienced Sponsorship Sales Lead to drive revenue growth across events, IP monetisation, and brand partnerships.

You will work with corporate clients, agencies, and internal teams to identify opportunities, craft compelling sponsorship packages, and close deals that align with client objectives and overall business goals. Strong presentation, negotiation, and relationship-building skills are essential to secure

Qualifications

• 3–9 years of experience in event sales, media sales, sponsorship sales, or IP monetisation.
• Proven track record of achieving revenue and business development targets.
• Strong understanding of brand partnerships, client servicing, and integrated marketing solutions.

Responsibilities

• Drive sponsorship and revenue generation across Times Experiences properties, events, and brand-led initiatives.
• Identify, develop, and close new business opportunities with corporate clients and advertising agencies.
• Build strong relationships with key decision makers to create long-term partnership opportunities.
• Understand client business objectives and develop customised experiential marketing solutions.
• Collaborate with creative, content, and execution teams to create compelling brand integration opportunities.
• Lead client presentations, proposals, negotiations, and commercial discussions.
• Monitor market trends, industry developments, and consumer behaviour to identify growth opportunities.
• Deliver revenue targets while ensuring high levels of client satisfaction and repeat business.

Skills

Sponsorship sales

Client relationship management

Negotiation

Strategic selling

Presentations

IP monetisation

Education

Bachelor's in Business/Marketing

MBA

Tools

CRM software

Job description

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, `Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About Times Experiences

Times Experiences is BCCL's experiential marketing business that creates and delivers innovative brand IPs, business conclaves, consumer engagements, and integrated marketing solutions. The team partners with brands to build impactful experiences that combine creativity, audience engagement, and measurable business outcomes.

The Opportunity

Join Times Experiences to drive revenue growth through sponsorship sales, IP monetisation, and strategic brand partnerships. You will work closely with clients, agencies, internal creative teams, and business stakeholders to identify marketing opportunities and craft innovative experiential marketing solutions. This role offers the opportunity to influence how leading brands engage with audiences through events, intellectual properties, and integrated media solutions while contributing directly to business growth and client success.

What You Will Do

• Drive sponsorship and revenue generation across Times Experiences properties, events, and brand-led initiatives.
• Identify, develop, and close new business opportunities with corporate clients and advertising agencies.
• Build strong relationships with key decision makers to create long-term partnership opportunities.
• Understand client business objectives and develop customised experiential marketing solutions.
• Collaborate with creative, content, and execution teams to create compelling brand integration opportunities.
• Lead client presentations, proposals, negotiations, and commercial discussions.
• Monitor market trends, industry developments, and consumer behaviour to identify growth opportunities.
• Deliver revenue targets while ensuring high levels of client satisfaction and repeat business.

What You Bring

Must Have

• 3-9 years of experience in event sales, media sales, sponsorship sales, experiential marketing, or IP monetisation.
• Proven track record of achieving revenue and business development targets.
• Strong understanding of brand partnerships, client servicing, and integrated marketing solutions.
• Excellent presentation, negotiation, and stakeholder management skills.
• Ability to develop strategic sales approaches and convert opportunities into business.
• Strong market awareness and understanding of consumer and brand trends.

Preferred

• Experience working with media, events, entertainment, advertising, or experiential marketing organisations.
• Exposure to intellectual property (IP) creation, curation, or monetisation initiatives.
• Existing relationships with marketing heads, brand managers, and agency stakeholders.

Education

Bachelor's degree in Business, Marketing, Media, Communications, or a related field. MBA preferred. Equivalent relevant experience will also be considered.

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.