Brand Manager – Marketing and Event Strategy

Times Internet; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading digital products company in India is seeking a Brand Manager for Marketing and Event Strategy. The role involves developing marketing strategies, managing events, and analyzing performance metrics to enhance brand visibility. Join a dynamic team focused on innovation and customer engagement.

Qualifications

• 3-5 years of experience in brand management or marketing strategy.
• Proven success in managing marketing campaigns and events.

Responsibilities

• Assist in developing and implementing marketing strategies.
• Lead planning and execution of brand-driven events.
• Track and analyze marketing performance metrics.

Skills

Organizational Skills

Communication

Project Management

Digital Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Tools

Digital Marketing Tools

Analytics Platforms

Social Media Management

Job description

Brand Manager – Marketing and Event Strategy

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people.

We are India’s largest digital products company with a presence across news, entertainment, marketplaces, and transactions. Many of our products are market leaders and iconic brands, including TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, among others, bringing users closer to their interests and aspirations. We are excited about new possibilities and look forward to launching new products, ideas, and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

About the Business Unit

Times Prime is India’s first digital lifestyle membership offering premium content and exclusive benefits. Members get access to 25+ subscriptions and 40+ curated benefits from leading brands, along with VIP access to premieres, concerts, stand-up shows, and more. We have partnered with 30+ leading companies like CitiBank, HDFC, Kotak Mahindra, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra, and others for customer gratification and acquisition.

Key Responsibilities:

1. Marketing Strategy: Assist in developing and implementing comprehensive marketing strategies to enhance brand visibility and customer engagement. Collaborate with senior management to create and execute multi-channel marketing campaigns. Ensure all marketing materials align with the brand’s voice and vision.
2. Event Planning and Management: Lead planning and execution of brand-driven events, both online and offline, to boost customer engagement and loyalty. Coordinate with vendors, partners, and stakeholders for event logistics, from ideation to post-event analysis. Oversee promotional campaigns to ensure strong presence and participation from the target audience.
3. Content and Creative Management: Work with internal teams and external agencies to create compelling content that aligns with brand messaging. Manage development of promotional materials, including videos, brochures, email campaigns, and social media content.
4. Data-Driven Insights: Track and analyze marketing and event performance metrics to measure success and optimize strategies. Provide insights on customer behavior, market trends, and campaign performance to inform decision-making.
5. Stakeholder and Vendor Management: Build and maintain relationships with key partners, agencies, and vendors. Negotiate contracts and manage budgets to ensure timely and within-budget project completion.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in brand management, marketing strategy, or event management.
• Proven success in managing marketing campaigns and events.
• Strong organizational and project management skills with attention to detail.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools, analytics platforms, and social media management.

Preferred Skills:

• Experience in omnichannel marketing and digital-first brand strategies.
• Knowledge of current marketing trends and brand-building practices.
• Creative and strategic thinking to solve complex problems.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Internet, Banking, and Financial Services