PC01124-Branding-Assistant Manager-B2B-GGN

Sharp Group; Gurugram District; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

A leading digital marketing company is looking for a B2B Marketing Communications Senior Executive in Gurugram. The role involves creating and managing content for various digital channels, optimizing for engagement, and supporting digital marketing campaigns. Candidates should have an MBA and 3-5 years of experience in Marketing Communications or Digital Marketing, with strong communication skills and a proactive mindset. This predominantly full-time role also requires collaboration across various teams.

Qualifications

• 3–5 years of experience in Marketing Communications, Digital Marketing, or Content Marketing.
• Experience in IT / ITES / B2B services is preferred.
• Strong working knowledge of digital analytics and content performance metrics.

Responsabilités

• Create, publish, and manage content across digital channels.
• Regularly update website content and SEO performance.
• Support digital promotion of events through various channels.

Connaissances

Digital-first mindset

Excellent written and verbal communication

Content development

Collaboration and stakeholder coordination

Formation

MBA / Master’s in Mass Communication, Marketing

Outils

MS Office Suite

Website CMS

Email marketing tools

Social media platforms

Description du poste

Job Title: B2B Marketing Communications

Job Type: Full – Time

Department: Branding

Location: Gurugram

Domain: Marketing

Required Experience: 5 – 7 years

About and Purpose of the Role

The Marketing Communications Senior Executive will play a key role in driving the company’s digital marketing initiatives. The individual will be responsible for creating, managing, and optimizing content across digital platforms to improve brand visibility, engagement, and lead generation. This role requires a strong content‑first digital marketer who can translate business and technical inputs into impactful digital communication.

Roles and Responsibilities

Digital Marketing & Online Presence (Primary Focus)

• Create, publish, and manage content across digital channels including website, blogs, email campaigns, social media, and online campaigns.
• Own and maintain a digital content calendar aligned with business priorities and marketing campaigns.
• Regularly update website content, landing pages, and blogs to improve engagement, usability, and SEO performance.
• Work with internal teams and agencies to execute digital campaigns and track performance metrics.
• Monitor digital performance (traffic, engagement, basic conversions) and suggest content‑led optimizations.

Content Development & Storytelling

• Develop clear, compelling content for digital‑first assets such as blogs, case studies, emailers, presentations, and newsletters.
• Repurpose long‑form content (white papers, case studies, presentations) into digital‑friendly formats.
• Ensure messaging consistency and brand alignment across all digital and corporate communications.

Events, Webinars & Campaign Support

• Support digital promotion of tradeshows, webinars, and events through email, social, and website content.
• Coordinate digital event collateral including banners, presentations, and post‑event communication.
• Assist in capturing event outcomes for post‑event digital content and campaigns.

Educational Qualifications

• MBA / Master’s in Mass Communication, Marketing, or equivalent qualification.
• 3–5 years of experience in Marketing Communications, Digital Marketing, or Content Marketing.
• Experience in IT / ITES / B2B services is preferred.

Technical Skills

• Strong working knowledge of MS Office – Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Hands‑on experience with website CMS, email marketing tools, and social media platforms.
• Working knowledge of digital analytics, and content performance metrics.
• Understanding of creative design, digital assets, and production workflows.

Soft Skills

• Digital‑first mindset with strong ownership of outcomes.
• Proactive, result‑oriented, and able to manage multiple priorities.
• Strong collaboration and stakeholder coordination skills.
• Detail‑oriented with a structured approach to execution.