Manager Media and Marketing

Experience Commerce; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Creative Innovation

Learning & Development

Rewards & Recognition

Job summary

A full-service digital agency is looking for a digital media marketing expert to drive comprehensive strategies for client success. The role demands 5-10 years of experience, strong interpersonal skills, and a deep understanding of digital marketing platforms. Responsibilities include defining digital roadmaps, measuring ROI, and managing campaigns across various digital channels. Join a fast-growing team committed to innovation, diversity, and employee development in Mumbai.

Qualifications

• 5-10 years of experience in a digital media agency.
• Strong verbal, written communication, and presentation skills.
• In-depth understanding of the digital advertising landscape.
• Deep understanding of digital advertising from planning to execution.
• Proficient in Google Ads, Amazon Ads, Flipkart, Facebook Business Manager.
• Strong analytics and insights with tools like Google Analytics.
• Solid SEO knowledge.
• Ability to manage multiple campaigns and stakeholders.

Responsibilities

• Define a transformational digital roadmap for operational efficiencies.
• Manage the digital lifecycle from concept to maintenance.
• Measure ROI and engagement for digital marketing activities.
• Leverage digital platforms to provide solutions for challenges faced by the Brands.
• An expert in running Digital Marketing campaigns, specializing in Google Ads, E‑tail Media, Performance Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & Mobile.
• An expert in various AdTech/MarTech platforms.
• Identify opportunities for cross/upsell across their set of clients and help business teams in converting them.
• Working closely with the team on campaign enhancement & optimization.
• Advise account teams on research, strategy, creation, execution, and measurement of campaigns.
• Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs.
• Develop and build services and solutions based on market requirements, support custom/ad‑hoc external and internal special projects.

Skills

Digital media marketing expertise

Interpersonal communication

Project management

SEO knowledge

Analytical skills

Campaign optimization

Tools

Google Ads

Google Analytics

Ad tracking tools

Social Media platforms

Job description

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Direct message the job poster from Experience Commerce

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a technocreative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies. Since 2019, EC has been a part of the Cheil Worldwide group, enhancing the network’s digital capabilities with cutting‑edge technological expertise and setting new benchmarks in digital business. EC's content production arm, CYLNDR INDIA, is a platform, medium, and agency agnostic powerhouse for brands, content creators, and advertisers. It offers end‑to‑end production, post‑production, and innovative content for the virtual world & web 3.0, empowering brands with creative content that aligns with their current and future communication goals.

Few Brands we work with: MRF, The Sleep Company, VIP Bags, Nissin Foods, Western Refrigeration, Savsol Lubricants, Skybags, Emami, Coats, Bajaj Electricals, Pepsi, Sugar Cosmetics, MG Motors, Karcher, L&T, Castrol, PlayerzPot, Stoa Paris, Fuji Films, Samsung & the list goes on.

Job Role in Brevity: Looking for thinkers & doers who are result oriented, high on energy, aggressive & ability to absorb steep pressure for fast growing digital agency. An expert in Digital media marketing who has all‑round expertise brand & performance marketing which is inclusive and not limited to social media, Search, Marketplaces and other facets of Digital Media, responsible for the design and implementation of a comprehensive digital marketing strategy for the brand that drives client deliverables. Drive adoption of emerging as well as leading technologies and practices in MarTech, Data & Analytics Platforms and build deep capabilities within EC.

Responsibilities:

• Define a transformational digital roadmap aligned to the corporate strategy to maximize operational efficiencies, market awareness, and customer engagement.
• Manage the digital lifecycle; from concept, throughout the build and test phases, until launch and maintenance.
• Measure ROI and engagement for digital marketing activities including established procedures to track and monitor effectiveness and measure actual performance against planned performance.
• Leverage digital platforms to provide solutions for challenges faced by the Brands.
• An expert in running Digital Marketing campaigns, specializing in Google Ads, E‑tail Media, Performance Marketing, Search Engine Optimization, Social Media Marketing, Programmatic & Mobile.
• An expert in various AdTech/MarTech platforms.
• Identify opportunities for cross/upsell across their set of clients and help business teams in converting them.
• Working closely with the team on campaign enhancement & optimization.
• Advise account teams on research, strategy, creation, execution, and measurement of campaigns.
• Establish strong and successful partnerships by advocating and educating technology vendors, publishers & data providers and internal stakeholders in line with the vision and ambition to shape technologies to suit our needs.
• Develop and build services and solutions based on market requirements, support custom/ad‑hoc external and internal special projects.

Desired Candidate/ What you will need to Succeed in this role:

• 5-10 years of experience in a digital media agency.
• Interpersonal, verbal, written communication and presentation skills · Intelligent, entrepreneurial with strong work ethic.
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum.
• In-depth understanding of digital advertising landscape from either media planning or sales planner perspective. Understanding of Digital Ad platforms such as Google Ads, Amazon Ads, Flipkart, Facebook Business Manager, etc.
• High competency level in analysis & insight generation. In-depth understanding of Ad tracking & monitoring tools such as DCM, Google Analytics, etc.
• Detailed understanding of SEO.
• Excellent time management/project management skills, with the ability to manage detailed work and communicate project status effectively to all levels.

Some working outside the standard working hours may be necessary.

What you can expect in an average week:

You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one. Your average week may include:

• Attend key strategic briefings, status meetings with brand partners.
• Produce and present media strategies.
• Be present and on time, to all required meetings.
• Work collaboratively with our colleagues from creative, design & finance.
• Work collaboratively within the Digital Advertising Operations and Buying process – write and present internal briefs across all digital disciplines, monitor progress, direct optimisation changes, avoid under / over‑spends, and provide insight to post‑campaign reports.
• Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
• Update monthly forecasting reports.

Why Join EC:

• Fast‑growing Agency: Experience the soaring growth of digital and be part of a fast‑growing agency. Working with top clients across verticals will enhance your skills and career trajectory.
• Creative Innovation: Opportunity to develop creative and innovative solutions at the intersection of channels+digital, activations+digital, and retail+digital solutions.
• Diverse Culture: We embrace diversity in people, ideas, and opinions. Togetherness is the strength of ECult.
• Learning & Development: Opportunities for upskilling and cross‑skilling. We equip our people to adapt to a transforming business world.
• Work Hard, Party Harder: Enjoy periodic celebrations, parties, bashes, dance, sports, lunches, and brunches. Epic, you might say!
• Rewards & Recognition: We have a robust rewards and recognition policy called SPOTLIGHT, featuring exciting awards and rewards.

Our people are OUR people. We are a close‑knit family. You'll also enjoy home‑style food here. 😊

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Business Development and Marketing

Industries

Advertising Services and Marketing Services