Brand Manager

Beardo; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Beardo, Mumbai-based beauty brand, seeks a seasoned Brand Marketing Manager with an MBA. You will assess brand positioning and consumer insights to inform marketing decisions and collaborate across teams to ensure cohesive campaigns.

You will track performance, contribute to pricing and sales planning, and drive portfolio growth with a data-driven mindset and strong execution.

Qualifications

• MBA in Marketing/Management or related field is required.
• 3–5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments.
• Strong commercial acumen with ability to interpret performance metrics.
• Ability to combine strategic thinking with disciplined execution.
• Demonstrated experience managing stakeholders and driving outcomes.

Responsibilities

• Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions.
• Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions.
• Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints.
• Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels.
• Assess competitive landscape and marketplace trends to identify growth opportunities and risks.
• Drive execution of marketing initiatives in collaboration with cross-functional teams.
• Contribute to new product initiatives and portfolio growth strategies.
• Partner with internal and external stakeholders to deliver business objectives.

Skills

Brand marketing

FMCG

D2C

Performance marketing

Digital marketing

Stakeholder management

Strategic thinking

Execution

Education

MBA in Marketing/Management or related field

Job description

• Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions.
• Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions.
• Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints.
• Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels.
• Assess competitive landscape and marketplace trends to identify growth opportunities and risks.
• Drive execution of marketing initiatives in collaboration with cross-functional teams.
• Contribute to new product initiatives and portfolio growth strategies.
• Partner with internal and external stakeholders to deliver business objectives.

JOB REQUIREMENTS

• MBA in Marketing/Management or related field.
• 3-5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments.
• Strong commercial acumen with ability to interpret performance metrics.
• Ability to combine strategic thinking with disciplined execution.
• Demonstrated experience managing stakeholders and driving outcomes.
• Exposure to digital and performance-led marketing ecosystems.

DESIRED PROFILE

• Strong communication and presentation skills.
• Analytical, insight-driven thinker with creative judgment.
• Proactive decision-maker with high ownership mindset.
• Structured and comfortable operating in dynamic environments.
• Bias for action with attention to detail.