Deputy Director - Brand Marketing

Myntra; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Myntra, a leader in fashion and lifestyle retail, seeks a Deputy Director of Brand Marketing to shape and drive our brand strategy. You will oversee campaigns, ensure consistency across channels, and guide a team of marketing professionals to deliver measurable brand growth.

The role requires a track record of successful campaigns, strong leadership, and data-driven decision making in a fast-paced environment.

Qualifications

• Master's degree in Marketing, Business, or related field.
• Demonstrated experience in brand marketing with a proven track record of leading campaigns.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Excellent analytical and problem-solving abilities to drive data-driven marketing decisions.
• Proficiency in market research and consumer insights to inform brand strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Responsibilities

• Lead the development and execution of brand marketing campaigns to drive customer engagement and loyalty.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Analyze market trends and consumer behavior to identify opportunities for brand growth and differentiation.
• Manage a team of marketing professionals, providing guidance and support to achieve brand goals.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Develop and maintain strong relationships with external partners, such as agencies and media outlets, to support brand initiatives.
• Stay informed about industry best practices and emerging trends in brand marketing to drive innovation and competitiveness.

Skills

Leadership

Communication

Analytics

Market research

Brand marketing

Education

Master's degree in Marketing or related field

Job description

As the Deputy Director of Brand Marketing, you will play a key role in developing and implementing strategies to enhance brand awareness and promote products or services. With 5-10 years of experience in marketing, your expertise will drive the organization's brand initiatives and ensure alignment with overall business objectives.

Key Responsibilities:

• Lead the development and execution of brand marketing campaigns to drive customer engagement and loyalty.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Analyze market trends and consumer behavior to identify opportunities for brand growth and differentiation.
• Manage a team of marketing professionals, providing guidance and support to achieve brand goals.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Develop and maintain strong relationships with external partners, such as agencies and media outlets, to support brand initiatives.
• Stay informed about industry best practices and emerging trends in brand marketing to drive innovation and competitiveness.

Qualifications:

• Master's degree in Marketing, Business, or related field
• Demonstrated experience in brand marketing, with a proven track record of leading successful campaigns.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Excellent analytical and problem-solving abilities to drive data-driven marketing decisions.
• Proficiency in market research and consumer insights to inform brand strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.