Marketing Manager

Hola World; Kottayam; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Hola World is seeking a Marketing Manager in India with 5+ years of experience to lead the development and execution of comprehensive marketing strategies. The role involves researching markets, guiding product launches with cross-functional teams, and maintaining a strong online presence across social media and the company website.

The incumbent will manage budgets, analyze performance metrics, and drive data-driven decisions to improve campaign effectiveness and ROI.

Qualifications

• Minimum 5 years of marketing management experience.
• Strong grasp of segmentation, targeting, and positioning.
• Excellent communication and project management skills.
• Capable of working in a fast-paced environment and meeting deadlines.
• Strong analytical and problem-solving abilities with attention to detail.
• Experience with marketing automation tools and data analysis software.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research and analyze consumer behavior to identify trends and opportunities.
• Collaborate with cross-functional teams to launch new products and services.
• Manage and maintain the company's social media presence and website.
• Create and manage budgets for marketing campaigns and initiatives.
• Monitor and report on key performance indicators to measure campaign effectiveness.

Skills

Marketing management

Segmentation & targeting

Communication

Project management

Analytical thinking

Marketing automation tools

Job description

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research and analyze consumer behavior to identify trends and opportunities.
• Collaborate with cross-functional teams to launch new products and services.
• Manage and maintain the company's social media presence and website.
• Create and manage budgets for marketing campaigns and initiatives.
• Monitor and report on key performance indicators to measure campaign effectiveness.

Job Requirements

• Proven experience in marketing management with a minimum of 5 years of experience.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning.
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Strong analytical and problem-solving skills with attention to detail.
• Experience with marketing automation tools and data analysis software.