Brand Manager

Shimmers Cosmetics; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Shimmers Cosmetics seeks a seasoned Brand Manager to shape and execute brand strategy, ensuring alignment with business goals across marketing, product, and trade channels.

The role focuses on driving launches, campaigns, consumer insights, and ROI analysis while coordinating with Sales, Creative, Digital, and external partners to sustain strong brand growth in a competitive market.

Qualifications

• Strong understanding of brand strategy, consumer insights, and marketing campaigns.
• Experience in product launches and go-to-market planning.
• Strong analytical, communication, and project management skills.
• Ability to work cross-functionally and manage multiple projects.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Drive brand positioning, communication, campaigns, and marketing initiatives.
• Plan and execute new product launches and promotional activities.
• Conduct market, consumer, and competitor analysis to identify growth opportunities.
• Work closely with Sales, Product, Creative, Digital, and Trade Marketing teams.
• Develop marketing calendars and manage campaign execution.
• Monitor brand performance, sales trends, and campaign ROI.
• Manage brand budgets and ensure effective utilization of marketing spends.
• Coordinate with agencies, vendors, influencers, and other external partners.
• Identify consumer trends and recommend new product/brand opportunities.
• Ensure consistent brand communication across all channels.

Skills

Brand Management

Product Marketing

Marketing

Education

MBA/PGDM in Marketing

Job description

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Drive brand positioning, communication, campaigns, and marketing initiatives.
• Plan and execute new product launches and promotional activities.
• Conduct market, consumer, and competitor analysis to identify growth opportunities.
• Work closely with Sales, Product, Creative, Digital, and Trade Marketing teams.
• Develop marketing calendars and manage campaign execution.
• Monitor brand performance, sales trends, and campaign ROI.
• Manage brand budgets and ensure effective utilization of marketing spends.
• Coordinate with agencies, vendors, influencers, and other external partners.
• Identify consumer trends and recommend new product/brand opportunities.
• Ensure consistent brand communication across all channels.

Candidate Profile

• 48 years of experience in Brand Management / Product Marketing / Marketing.
• Experience in FMCG, Beauty, Cosmetics, Personal Care, or Salon Industry preferred.
• Strong understanding of brand strategy, consumer insights, and marketing campaigns.
• Experience in product launches and go-to-market planning.
• Strong analytical, communication, and project management skills.
• Ability to work cross-functionally and manage multiple projects.
• MBA/PGDM in Marketing preferred.