Brand Manager

Tierra Entertainments; Hyderabad; On-site; INR 360,000 - 600,000; Full time

Job summary

Tierra Entertainments is seeking a Brand/Marketing professional to own the company’s brand identity across all channels from online to offline. You will develop brand guidelines, oversee campaigns, and collaborate with designers and photographers to ensure a cohesive, standout image.

The role requires strong English writing, a keen eye for design, and the ability to coordinate multiple projects with cross-functional teams. Hyderabad-based, on-site position with proactive ownership.

Qualifications

• Experience in brand management or marketing
• Strong understanding of branding and visual communication
• Excellent English writing and communication skills
• Creative thinking with attention to detail
• Solid grasp of social media and digital marketing
• Ability to create visually appealing brand content
• Aesthetic sense and design eye
• Ability to manage multiple projects and coordinate teams
• Proactive, organized and able to take initiative

Responsibilities

• Take ownership of the company's overall brand identity and brand image.
• Ensure consistency in branding across all online and offline touchpoints.
• Develop and maintain brand guidelines covering visual identity, tone of voice, colours, typography, communication style and overall look & feel.
• Oversee branding across social media, website, advertisements, promotional material and other digital platforms.
• Manage offline branding including signage, print materials, promotional displays, merchandise, brochures, posters and other marketing collaterals.
• Work closely with the social media team to ensure that all content aligns with the overall brand identity.
• Collaborate with photographers, designers, videographers and other creative professionals to execute brand campaigns.
• Conceptualize and develop creative campaigns, promotions and brand initiatives.
• Ensure that all marketing and communication material maintains a consistent and professional brand image.
• Identify opportunities to strengthen brand visibility and customer recall.
• Stay updated with current branding, design, advertising and consumer trends.
• Review creative work and provide clear feedback to ensure it meets brand standards.
• Coordinate with internal teams and external vendors for branding and promotional requirements.

Skills

Brand management

Marketing strategy

Visual communication

Social media

English writing

Project coordination

Creative thinking

Brand guidelines

Job description

Key Responsibilities

• Take ownership of the company's overall brand identity and brand image.
• Ensure consistency in branding across all online and offline touchpoints.
• Develop and maintain brand guidelines covering visual identity, tone of voice, colours, typography, communication style and overall look & feel.
• Oversee branding across social media, website, advertisements, promotional material and other digital platforms.
• Manage offline branding including signage, print materials, promotional displays, merchandise, brochures, posters and other marketing collaterals.
• Work closely with the social media team to ensure that all content aligns with the overall brand identity.
• Collaborate with photographers, designers, videographers and other creative professionals to execute brand campaigns.
• Conceptualize and develop creative campaigns, promotions and brand initiatives.
• Ensure that all marketing and communication material maintains a consistent and professional brand image.
• Identify opportunities to strengthen brand visibility and customer recall.
• Stay updated with current branding, design, advertising and consumer trends.
• Review creative work and provide clear feedback to ensure it meets brand standards.
• Coordinate with internal teams and external vendors for branding and promotional requirements.

What We're Looking For

• Minimum 1 year of experience in brand management, marketing, advertising, creative strategy or a similar role.
• Strong understanding of branding, marketing and visual communication.
• Excellent English communication and writing skills.
• Strong creative thinking and attention to detail.
• Good understanding of social media and digital marketing.
• Ability to understand what makes a brand visually appealing and memorable.
• Good aesthetic sense and an eye for design.
• Ability to manage multiple projects and coordinate with different teams.
• Strong ownership and ability to work independently.
• Someone who is proactive, organized and willing to take initiative.