Brand Manager

Walko Food Company; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Walko Food Company is seeking a brand & product strategy leader to own the brand and develop guidelines, vision, and value propositions aimed at long-term growth. You will translate strategy into brand plans, craft market entry plans, and design campaigns across online and social channels, while positioning products through competitive analysis and market insights.

You will collaborate with logistics, manufacturing, sales, and finance to assess feasibility, manage pricing, and generate MIS

Responsibilities

• Brand ownership and strategy development including style guidelines, brand standards, brand vision, and value propositions for short- and long-term objectives.
• Translate strategy into a detailed brand plan and a market entry strategy.
• Design and execute communication and media campaigns across online, offline, and social platforms.
• Develop product positioning through competitor analysis and positioning based on findings.

Job description

Role & responsibilities

• Assume responsibility for brand ownership and develop a comprehensive brand strategy that includes the creation of style guidelines, brand standards, brand vision, and value propositions aimed at achieving both short-term and long-term objectives.
• Translate the brand strategy into a detailed brand plan and a market entry strategy.
• Design and execute communication and media campaigns across oAline, online, and social media platforms.
• Develop product positioning through competitor analysis, determining which products to position, and ultimately positioning the products based on the findings.

Product Development Responsibilities

• Oversee the introduction of new products by conducting market studies, analyzing market share, performing competitor analysis, and launching new products into the market.
• Develop and update product costing and pricing to maintain accurate and proactive insights into customer-wise and SKU-wise contributions for assigned products.
• Conduct product evaluations, reviews, and product empanelment processes.

Consumer and Competitive Behavior Analysis

• Collect and analyze competitive information by examining pricing, dealer margins, Market Operation Prices (MOP), payouts, and promotional schemes utilized by various competitors.
• Conduct market analysis by gathering competitor information, tracking competitors, performing market share analysis, and interpreting consumer and market trends.

People Management

• Maintain proactive communication with senior management regarding product performance and any significant market or competitive changes.
• Facilitate critical internal collaboration with logistics, manufacturing, sales, and finance departments to assess the feasibility of introducing new products or modifying the existing product portfolio.

Management Information Systems & Commercial Responsibilities

• Prepare monthly Management Information System (MIS) reports detailing the performance of the existing product portfolio, competitor activities, desired changes, and more.
• Proactively implement audit guidelines concerning price circulars, scheme communication/approval, credit notes, and monitoring, ensuring proper documentation of these processes.