Brand Manager

BPW Trailer Systems; Chakan; On-site; INR 650,000 - 900,000; Full time

Job summary

BPW Trailer Systems in India seeks a Digital Marketing professional to develop and execute strategies, manage the website and content, and oversee branding across campaigns and events.

The role includes coordinating with agencies, producing newsletters, and driving social media engagement to enhance brand presence in the market.

Qualifications

• Bachelor's degree in marketing, digital marketing, mass communication or related field.
• 2 years of digital marketing experience, preferably in a marketing agency, freelancer, event management, or SEO specialist.

Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Manage and maintain the company website with timely updates of products, services, news, CSR activities, certifications, and announcements.
• Create, design, and publish digital content including brochures, banners, videos, case studies, and promos.
• Manage LinkedIn, YouTube and other social platforms to boost brand awareness and engagement.
• Prepare and circulate internal and external newsletters highlighting achievements, launches, events, and CSR.
• Coordinate branding and promotions for exhibitions, trade fairs, customer events, product launches, dealer meets, and plant tours.
• Plan and manage corporate events and internal communication campaigns.
• Monitor digital campaigns with analytics tools and prepare performance reports with recommendations.
• Ensure all materials comply with branding guidelines.
• Liaise with external agencies, designers, printers, photographers and media partners.
• Support employer branding through digital campaigns with HR coordination.
• Stay updated on digital marketing trends, competitors, and best practices.

Skills

Digital Marketing

Content Creation

Social Media Management

Branding

Analytics & Reporting

Event Coordination

Liaison with Agencies

Employer Branding

Industry Trends

Campaign Management

Education

Bachelor's degree in Marketing or related field

Tools

Analytics Tools

Job description

Role & responsibilities

• Develop and implement digital marketing strategies aligned with the company's business objectives.
• Manage and maintain the company's website, ensuring timely updates of products, services, news, CSR activities, certifications, and corporate announcements.
• Create, design, and publish digital content, including brochures, banners, videos, case studies, and promotional materials.
• Manage the company's social media platforms (LinkedIn, YouTube, etc.) to enhance brand awareness and customer engagement.
• Prepare and circulate internal and external newsletters highlighting company achievements, product launches, events, employee engagement activities, and CSR initiatives.
• Coordinate branding and promotional activities for exhibitions, trade fairs, customer events, product launches, dealer meets, and plant visits.
• Plan and manage corporate events, and internal communication campaigns.
• Monitor digital campaign performance using analytics tools and prepare periodic performance reports with recommendations.
• Ensure all digital communication and marketing materials comply with the company's branding guidelines.
• Liaise with external agencies, designers, printers, photographers, and media partners for marketing and branding activities.
• Support employer branding initiatives through digital campaigns in coordination with the HR department.
• Stay updated on digital marketing trends, competitor activities, and industry best practices.

Preferred candidate profile

• Bachelors degree in marketing, Digital Marketing, Mass Communication.
• 02 years of experience in Digital Marketing, preferably in a Marketing Agency, Freelancer, Event Management, SEO Specialist.