Marketing Manager

Genius Consultants; Kolkata District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Genius Consultants in Kolkata seeks a Marketing professional to drive Brand & Product Marketing, manage product launches, and ensure consistent brand communication across ATL, BTL, and digital channels.

The role also covers Trade & Channel Marketing, consumer promotions, market research, and Budget & Vendor Management, requiring collaboration with sales, agencies, and media partners to optimize distribution, visibility, and ROI.

Responsibilities

• Brand & Product Marketing: Develop and implement brand strategies aligned with company objectives; manage end-to-end product lifecycle including launches, relaunches, and extensions; drive brand visibility across ATL, BTL, and digital platforms; ensure consistent brand communication across all touchpoints.

Job description

Brand & Product Marketing

• Develop and implement brand strategies aligned with company objectives.
• Manage end-to-end product lifecycle including launches, relaunches, and extensions.
• Drive brand visibility across ATL, BTL, and digital platforms.
• Ensure consistent brand communication across all touchpoints.

Trade & Channel Marketing

• Design and execute trade marketing programs for GT, MT, and institutional channels.
• Plan schemes, promotions, and POSM for distributors and retailers.
• Work closely with the sales team to improve distribution, visibility, and secondary sales.

Consumer Marketing & Promotions

• Plan consumer promotions, sampling activities, and activation programs.
• Analyze consumer insights, market trends, and competitive activities.
• Coordinate with agencies for creatives, packaging, and campaign execution.

Market Research & Analysis

• Conduct market studies on pricing, consumer preferences, and competitor benchmarking.
• Track brand health, market share, and ROI of marketing campaigns.
• Use insights to improve product positioning and communication.

Budget & Vendor Management

• Prepare and manage the annual marketing budget.
• Negotiate with vendors, agencies, printers, and media partners.
• Ensure timely execution within approved budgets.