Brand Manager

Saaki Argus And Averil Consulting; Chennai District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Saaki Argus And Averil Consulting is seeking a Brand Strategy & Growth Lead to shape annual and long-term brand strategies. You will define positioning, identify growth opportunities, and drive cross-functional collaboration across R&D, packaging, procurement, and supply teams.

You will lead new product development and lifecycle management, ensuring successful launches and optimized performance. The role also oversees integrated campaigns across TV, digital, retail, and e-commerce to strengthen

Qualifications

• Experience developing and executing brand strategies aligned with business objectives.
• Ability to lead NPD and renovations using consumer insights.
• Experience planning 360 marketing campaigns across TV, digital, retail and e-commerce.

Responsibilities

• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Define brand positioning, architecture, and communication strategy to strengthen brand equity.
• Identify growth opportunities through market expansion, portfolio optimization, and innovation.
• Monitor competitor activities, category trends, and consumer behavior to drive strategic decisions.
• Lead new product development, renovations and line extensions based on consumer insights.
• Manage product lifecycle including launch planning, performance tracking, and optimization.
• Plan and execute integrated 360 marketing campaigns across TV, digital, social media, retail, and e-commerce platforms.
• Oversee creative development, media strategy, and agency management.
• Ensure consistent brand messaging across all consumer touchpoints.
• Drive digital-first marketing initiatives and consumer engagement programs.
• Partner with Sales and Trade Marketing to develop go-to-market strategies and promotional plans.
• Support channel-specific initiatives including modern trade, general trade, and e-commerce.
• Provide brand guidance for in-store visibility, merchandising, and activation programs.
• Monitor sales performance and recommend corrective actions to achieve targets.
• Leverage market research and consumer analytics to guide decision-making.
• Track brand health metrics such as awareness, penetration, repeat purchase, and loyalty.
• Translate insights into actionable marketing and innovation strategies.
• Own brand P&L including revenue growth, margins, and marketing investments.

Skills

Brand strategy

Growth management

Market insights

Product development

Cross-functional collaboration

P&L management

Agency management

Job description

1. Brand Strategy & Growth Management:-

• Develop and execute annual and long-term brand strategies aligned with business objectives.
• Define brand positioning, architecture, and communication strategy to strengthen brand equity.
• Identify growth opportunities through market expansion, portfolio optimization, and innovation.
• Monitor competitor activities, category trends, and consumer behavior to drive strategic decisions.

2. Product & Innovation Management:-

• Lead new product development (NPD), renovations, and line extensions based on consumer insights.
• Manage product lifecycle including launch planning, performance tracking, and optimization.
• Work closely with R&D, packaging, procurement, and supply teams to deliver successful launches.
• Ensure innovation pipeline supports category growth targets.

3. Marketing & Communication Execution:-

• Plan and execute integrated 360 marketing campaigns across TV, digital, social media, retail, and e-commerce platforms.
• Oversee creative development, media strategy, and agency management.
• Ensure consistent brand messaging across all consumer touchpoints.
• Drive digital-first marketing initiatives and consumer engagement programs.

4. Commercial & Sales Collaboration:-

• Partner with Sales and Trade Marketing teams to develop go-to-market strategies and promotional plans.
• Support channel-specific initiatives including modern trade, general trade, and e-commerce platforms.
• Provide brand guidance for in-store visibility, merchandising, and activation programs.
• Monitor sales performance and recommend corrective actions to achieve targets.

5. Consumer & Market Insights:-

• Leverage market research, panel data (Nielsen/Kantar), and consumer analytics to guide decision‑making.
• Track brand health metrics such as awareness, penetration, repeat purchase, and loyalty.
• Translate insights into actionable marketing and innovation strategies.

6. Financial & P&L Management:-

• Own brand P&L including revenue growth, margins, and marketing investments.
• Manage A&P budgets and ensure effective ROI on campaigns and promotions.
• Support pricing strategies and profitability improvement initiatives.

7. Stakeholder & Agency Management:-

• Manage relationships with creative, media, digital, and research agencies.
• Collaborate with internal stakeholders including Supply Chain, Finance, and Operations to ensure execution excellence.
• Lead cross‑functional alignment on brand priorities and timelines.