Brand & Content Manager

Kherati Lall Sons; New Delhi; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Kherati Lall in Delhi/Noida is seeking a creative marketing professional to own and execute content across our Janpath store and Noida factory. You will film, edit, and script reels and photos, coordinate campaigns, and ensure timely delivery with a strong personal vision.

As the role grows, you’ll expand our in-house marketing function, manage budgets, and work closely with leadership and the design team to refine brand assets and paid campaigns for a luxury audience.

Qualifications

• 3-4 years of experience in content, social media or brand marketing.
• A strong portfolio of reels, photographs or campaigns that you personally shot, edited or managed.
• Strong creative vision, and the ability to explain and defend your decisions.
• High ownership and a record of getting things done without constant follow-up.
• Hands-on experience with Instagram, Pinterest and YouTube.
• Comfortable shooting on a smartphone and basic camera equipment.
• Working knowledge of Premiere Pro, CapCut, Lightroom, Canva or similar tools.
• Able to own a content budget
• Polished written English and a genuine feel for luxury
• Able to use AI tools well, without altering how our products actually look

Responsibilities

• Plan and run the monthly content calendar for Janpath store and Noida factory.
• Manage Instagram as the primary platform, supported by Pinterest and YouTube.
• Respond to comments and DMs, and pass enquiries to the sales team.
• Report each month on reach, audience growth and what worked.
• Own the content budget and coordinate photographers, videographers and other vendors.
• Plan shoots, shot lists and schedules and build a photo/video library.
• Write scripts, captions and brand copy.
• Own website content, including copy, images and regular updates.
• Apply brand kit consistently and create assets for paid campaigns.

Skills

Content marketing

Social media

Brand marketing

Creative vision

Ownership

Instagram

YouTube & Pinterest

Tools

Premiere Pro

CapCut

Lightroom

Canva

Job description

Who we are

For over four decades, Kherati Lall has made handmade cut-glass and brass chandeliers, mirrors and decorative furniture, serving generations of royalty, celebrities and leading personalities. Few people have seen how this work comes to life. We are now building our in-house marketing function from the ground up, and this is its first hire.

Role & responsibilities

You will work across our Janpath store and Noida factory, coordinating and working with leadership, manufacturing, and design teams. A typical day could involve filming a chandelier installation, observing glass cutting in action, ideating content calendars, editing a reel, or updating the website.

This role suits someone with a strong creative point of view and a high degree of ownership, who can defend a decision and still get the work out on time. It is not for someone who chases every trend. As our marketing function grows, there is scope for the role to grow with it.

Social media

• Plan and run the monthly content calendar
• Manage Instagram as our primary platform, supported by Pinterest and YouTube
• Respond to comments and DMs, and pass enquiries to the sales team
• Report each month on reach, audience growth and what worked

Production and budgets

• Own the content budget and decide how to spend it - identify content that can be produced in house and which requires external support
• Find, brief and coordinate photographers, videographers and other vendors
• Plan shoots, shot lists and schedules
• Build and maintain our photo and video library

Content creation

• Shoot photos and short-form videos inside our store and factory
• Edit reels, including cuts, colour correction, captions and music
• Write scripts, captions and brand copy

Website

• Own website content, including copy, images and regular updates

Brand and marketing

• Apply our brand kit consistently and identify where it needs refining
• Create static and video assets for paid campaigns
• Coordinate with leadership and the design team on campaigns and brand material

Preferred candidate profile

• 3-4 years of experience in content, social media or brand marketing
• A strong portfolio of reels, photographs or campaigns that you personally shot, edited or managed
• Strong creative vision, and the ability to explain and defend your decisions
• High ownership and a record of getting things done without constant follow-up
• Hands-on experience with Instagram, Pinterest and YouTube
• Comfortable shooting on a smartphone and basic camera equipment
• Working knowledge of Premiere Pro, CapCut, Lightroom, Canva or similar tools
• Able to own a content budget
• Polished written English and a genuine feel for luxury
• Able to use AI tools well, without altering how our products actually look

Good to haves

• Performance marketing experience, or a real interest in learning it
• A background in lighting, furniture, interiors, jewellery or luxury retail

In case of any queries, please reach out to us over email - [e-mail].