Senior Marketing Manager

C Krishniah Chetty Group of Jewellers; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

C Krishniah Chetty Group of Jewellers in Bengaluru is seeking a senior Brand Marketing & Campaigns leader to drive multi-channel marketing, outreach, and PR for premium jewellery brands.

You will oversee digital strategy, social media, CRM initiatives, and content production while coordinating with retail and corporate sales teams to boost showroom footfall and conversions.

Responsibilities

• Lead and manage ATL and BTL marketing activities across channels.
• Plan and execute brand campaigns to improve visibility, footfall, and sales.
• Ensure consistency in brand communication across platforms.
• Drive RO and OR outreach initiatives; plan local city marketing activations and promotional activities.
• Oversee end-to-end social media strategy and execution; coordinate with E-commerce team.
• Monitor content quality, engagement, reach, and brand communication; drive digital campaigns and influencer activities.
• Manage PR activities, media relations, press releases, and brand coverage.
• Supervise VM strategies across showrooms; ensure display planning aligned with campaigns.

Job description

Role & responsibilities

Brand Marketing & Campaigns

• Lead and manage ATL and BTL marketing activities across all channels.
• Plan and execute brand campaigns to improve visibility, footfall, and sales.
• Ensure consistency in brand communication across all platforms.

Reach Out & Outreach Activities

• Drive RO (Reach out) and OR (Outreach) initiatives.
• Plan local city marketing activations, customer engagement programs, and promotional activities.

Digital & Social Media Management

• Oversee end-to-end social media strategy and execution in coordination with the E-commerce team.
• Monitor content quality, engagement, reach, and brand communication across digital platforms.
• Drive digital campaigns, influencer activities, and online promotions.

Public Relations (PR)

• Manage PR activities, media relations, press releases, and brand coverage.
• Build relationships with media houses, influencers, and industry partners.

Visual Merchandising (VM)

• Supervise VM strategies across showrooms.
• Ensure effective display planning aligned with campaigns, launches, and festive themes.

Brand Protection & Online Reputation

• Coordinate with relevant teams for brand protection and reputation management.

Retail & Corporate Sales Support

• Work closely with retail sales and corporate sales teams for marketing support and lead generation.
• Plan marketing initiatives to improve showroom conversions and customer engagement.

CRM & Customer Engagement

• Drive CRM initiatives for customer retention, loyalty programs, and customer communication.
• Monitor customer engagement activities and campaign effectiveness.

Marketing Strategy & Planning

• Develop short-term and long-term marketing strategies aligned with business goals.
• Analyze market trends, competitor activities, and customer insights.

External Partnerships & Tie-Ups

• Coordinate and follow up on strategic partnerships and tie-ups with brands and organizations such as ITC, Visa, Amex, and others.
• Ensure agreements and coordination are completed in a timely manner.

Marketing Initiatives & Collaborations

• Lead innovative marketing collaborations including platforms like Zomato and similar engagement initiatives.
• Identify and execute new business and promotional opportunities.

Fashion Shows & Brand Events

• Manage participation in fashion shows, exhibitions, and premium events.
• Coordinate all marketing activities related to internal and external events.

Creative & Design Leadership

• Oversee creative direction across marketing, product campaigns, and branding activities.
• Ensure high-quality creative execution across print, digital, retail, and promotional materials.

Promotions & Campaign Execution

• Plan and execute seasonal, festive, and promotional campaigns effectively.
• Ensure timely rollout across all channels.

Agency Management

• Liaise with existing and new marketing agencies.
• Evaluate new pitches, ideas, and innovative concepts from external partners.

Photography & Content Production

• Supervise product shoots, campaign photography, and promotional content creation.
• Ensure quality standards and brand alignment.

Team Management & Productivity

• Lead and manage the marketing team for performance, productivity, and coordination.
• Guide and support team members including CRM & Tele operations

Department Administration

Handle department administrative responsibilities including:

• vDoc documentation
• Payment coordination
• Filing and archives
• JD preparation
• vPerform assessments
• vB score monitoring

Internal & External Communication

• Manage internal and external newsletters.
• Ensure effective communication of brand activities, achievements, and updates.

To ensure legal compliance - contracts, sign offs, NDAs

Vendor Contracts, Agreements, Sponsorship contracts, Agencies contracts, various terms and conditions etc. Few of the key focus area:

• Advertising and marketing campaign clearance review and advice
• Trademark and branding clearance searches and registration
• Business name searches and registration
• Domain name clearance searches and registration
• Website terms and conditions
• Compliance with the Trade Practices Act
• Compliance with the Spam Act for email campaigns
• Compliance with the Privacy
• Prize, gaming and competitions compliance

Technology & Innovation

Introduce technology-driven initiatives to improve customer experience, sales, and marketing effectiveness.

Encourage innovative thinking and new marketing ideas across the department.

Event Management

Plan and execute internal and external events, launches, activations, and customer engagement programs.

Innovation & Growth Initiatives

Continuously bring new ideas, creative concepts, and strategic initiatives to strengthen the brand and business.

Preferred candidate profile

Proven experience in retail/luxury/jeweler or similar industries preferred. Strong exposure to brand management, digital marketing, and retail marketing

• Strong leadership and team management skills
• Excellent communication and coordination abilities
• Strong creative and strategic thinking
• Expertise in digital marketing and branding
• Vendor and agency management skills
• Event and campaign management expertise
• Strong execution and follow-up capability
• Ability to work in a fast-paced retail environment
• Knowledge of luxury/jewellery/fashion retail industry preferred