Social Media Marketing Executive

Vidhitsa Design Studio; Gurugram District; On-site; INR 240,000 - 360,000; Full time

Job summary

Vidhitsa Design Studio in Gurugram is seeking a creative Social Media Executive to own and grow its digital footprint across platforms. You will plan content, shoot and edit video, craft captions, and engage with audiences to expand the brand’s reach in luxury interiors.

The role requires hands-on video skills, photography basics, and a portfolio demonstrating prior work. Collaboration with photographers, offline PR, and AI-assisted planning will be essential.

Qualifications

• 1–3 years of professional social media management; interior design/architecture or lifestyle brand preferred.
• Hands-on video shoot and editing to produce Reels and Shorts independently.
• Understanding of professional photography and basic lighting setup.
• Proficient across Instagram, LinkedIn, Facebook, YouTube, Pinterest, Houzz, X, and Threads.
• Portfolio of accounts managed or content created is mandatory.

Responsibilities

• Plan and manage a monthly content calendar across all platforms.
• Shoot and edit video content (Reels, Shorts, BTS) independently.
• Write compelling captions tailored to each platform.
• Monitor engagement, respond to DMs and comments, grow follower base.
• Track performance metrics and share monthly reports.
• Use AI tools for content planning and editing.
• Coordinate offline PR activities and events.
• Coordinate with photographers and videographers for project shoots.
• Keep Google Business profile active and updated.

Skills

Content planning

Video shooting

Video editing

Photography basics

Multi-platform management

AI tools

Portfolio required

Copywriting

Tools

Google Ads

Meta Ads

Canva

Adobe Express

Job description

Vidhitsa Design Studio is a full-service interior design practice in Gurugram, specialising in luxury residential and commercial interiors. Our work is rooted in thoughtful design and meticulous execution — and our brand presence, online and offline, should reflect exactly that.

We’re looking for a creative, self-driven Social Media Executive to own and grow our digital footprint across all platforms, and contribute to how we show up in the real world too.

What You’ll Do

• Plan and manage a monthly content calendar across Facebook, Instagram, LinkedIn, YouTube Shorts, Pinterest, Houzz, X (Twitter), and Threads
• Shoot and edit video content (Reels, Shorts, BTS) independently — including basic lighting and photography setup
• Write compelling captions and copy tailored to each platform’s tone and audience
• Monitor engagement, respond to DMs and comments, and grow our follower base organically
• Track performance metrics (reach, engagement, followers) and share monthly reports
• Use AI tools (Claude, ChatGPT, Notion, etc.) for content planning, editing, and workflow management
• Plan and execute offline PR activities — press features, collaborations, events, and studio visibility
• Coordinate with photographers and videographers for project documentation shoots
• Keep our Google Business profile active and updated

Required Skills

• 1–3 years of experience managing social media professionally (interior design, architecture, or lifestyle brand preferred)
• Hands-on video shoot and editing skills — must be able to produce Reels and Shorts independently
• Understanding of professional photography and basic lighting setup
• Proficient across Instagram, LinkedIn, Facebook, YouTube, Pinterest, Houzz, X, and Threads
• Comfortable using AI tools (Claude, ChatGPT, Notion, or similar) for content and workflow
• A portfolio of accounts managed or content created is mandatory

Preferred / Bonus

• Knowledge of Google Ads and/or Meta Ads
• Understanding of SEO for social and web content
• Experience in Public Relations — press outreach, brand collaborations, or offline activations
• Familiarity with Canva or Adobe Express
• Prior experience with a design studio, architecture firm, or luxury lifestyle brand

Compensation

₹2.4 – ₹3.6 LPA, based on experience