Marketing & Social Media Executive

Vogue By Ritu; Bidhannagar; On-site; INR 360,000 - 600,000; Full time

Job summary

Vogue by Ritu in Kolkata is seeking a Marketing & Social Media Executive to manage content for our luxury jewellery brand. You will craft campaigns, plan launches, and steer the Instagram presence with an eye for refined aesthetics.

We value creative, proactive individuals skilled in visual storytelling and modern branding. Familiarity with AI tools for image prompts and captions is a plus, as you will contribute to a premium digital brand presence across channels.

Qualifications

• Experience with luxury/fashion branding on Instagram
• Good sense of design, layout, and visual storytelling
• Familiarity with AI tools for content generation

Responsibilities

• Plan sales campaigns, launches and promotional calendars
• Organise Instagram grid planning and content direction
• Create product images using AI tools for website, campaigns and social media
• Use ChatGPT and Gemini heavily for image prompting, captions and campaign support
• Maintain a refined luxury brand aesthetic across all content
• Manage social media accounts, posting, coordination and basic content execution
• Support product uploads and visual content needs for the website
• Assist in building a consistent and premium digital brand presence

Skills

Social media marketing

Content creation

Branding

AI tools usage

Tools

ChatGPT

Gemini

Job description

Were hiring: Marketing & Social Media Executive
Vogue by Ritu | Kolkata

We are looking for a creative, proactive and aesthetically strong individual to manage marketing and content for our luxury jewellery brand.

Key responsibilities:

• Plan sales campaigns, launches and promotional calendars in advance
• Organise Instagram grid planning and content direction ahead of time
• Create product images using AI tools for website, campaigns and social media
• Use ChatGPT and Gemini heavily for image prompting, creative ideation, captions and campaign support
• Maintain a refined luxury brand aesthetic across all content
• Manage social media accounts, posting, coordination and basic content execution
• Support product uploads and visual content needs for the website
• Assist in building a consistent and premium digital brand presence

Requirements:

• Strong understanding of Instagram and luxury/fashion branding
• Good taste in design, layout and visual storytelling
• Comfortable using AI tools like ChatGPT and Gemini
• Organised, detail-oriented and able to plan ahead
• Prior social media/marketing/content experience preferred