Social Media Manager

Innovative Lighting Designs; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Innovative Lighting Designs (ILDL) seeks a Social Media Manager to own ILDL's social and newsletter presence across architectural and decorative lighting lines. You will ideate, create, execute, and report with minimal hand-holding, delivering organic, creative content that resonates with a luxury audience.

You will manage Instagram, LinkedIn, and YouTube, plan content, coordinate shoots, and track KPIs. Ideal candidates have 5–7 years of experience, a strong portfolio, and proficiency in

Qualifications

• 5-7 years in social media management, preferably within design, architecture, interiors, or luxury lifestyle brands.
• Portfolio showing campaign strategy and hands-on creative execution.
• Proficiency in design/video tools: Photoshop, Illustrator, Premiere Pro; Canva, CapCut.
• Experience with scheduling/analytics tools and newsletter platforms (Mailchimp).

Responsibilities

• Own and manage all social media platforms (Instagram, LinkedIn, YouTube) for ILDL across verticals.
• Plan, write, and send newsletters on a regular cadence.
• Keep the website updated with events, newsletters, and projects.
• Ideate and execute organic content campaigns end-to-end: concept, creative, publishing, reporting.
• Coordinate photo/video shoots with external partners for campaigns.
• Build and maintain a monthly content calendar across both verticals.

Skills

Social media strategy

Creative content creation

Brand voice consistency

Independent work

Written communication

Campaign analytics

5-7 years experience

Education

Bachelor's degree

MBA in Marketing (advantage)

Tools

Adobe Photoshop

Illustrator

Premiere Pro

After Effects

Canva

CapCut

Meta Business Suite

Later

Google Analytics

Mailchimp

Job description

Job Title: Social Media Manager

Location: Delhi
Department: Digital Marketing
Employment Type: Full-time, on-site

Job Summary

We are looking for a Social Media Manager to independently own ILDL's social and newsletter presence end-to-end across both its architectural and decorative lighting verticals. The incumbent will ideate, create, execute, and report, with minimal hand-holding. This role is organic and creative-focused.

Key Responsibilities

• Own and manage all social media platforms (Instagram, LinkedIn, YouTube) for ILDL, covering both architectural/B2B content and decorative/luxury lighting content in a single, unified voice
• Plan, write, and send the company newsletters on a regular cadence
• Keeping the website updated with the latest events, newsletters, projects, etc.
• Ideate and execute organic content campaigns end-to-end concept, creative, publishing, and reporting
• Ideate and execute collaborations
• Design and produce creatives: static posts, carousels, reels, and short-form video in tone with ILDL's brand voice.
• Build and maintain a monthly content calendar spanning both verticals.
• Coordinate with design, sales, and leadership to source project content, product launches, and campaign angles.
• Liaise with external partners as needed photographers, videographers, and branding agencies for shoots and campaigns.
• Track organic performance (engagement, follower growth, reach, newsletter open/click rates) and report monthly against KPIs.
• Stay current on platform trends and adapt formats accordingly.

Preferred Candidate Profile

• 5 - 7 years in social media management, preferably within design, architecture, interiors, or luxury lifestyle brands.
• A strong portfolio showing both campaign strategy and hands-on creative execution.
• Proficiency in design/video tools: Adobe Photoshop, Illustrator, Premiere Pro (After Effects a plus), Canva, CapCut or equivalent.
• Working knowledge of scheduling/analytics tools (Meta Business Suite, Later, Google Analytics) and newsletter platforms (Mailchimp or similar).
• Excellent written communication, with the range to write in different brand tones.
• Ability to work independently and meet deadlines with minimal supervision.
• Comfortable directing and coordinating photo/video shoots Educational Qualifications
• Any graduate may apply.
• An MBA in Marketing would be an advantage but is not mandatory.

Nice to Have

• Experience with a B2B specification-sales audience (architects, designers).
• Basic photography or videography skills.