Social Media Manager

VAAHA COUTURE; Kolkata District; On-site; INR 279,000 - 446,400; Full time

Job summary

A luxury fashion brand in Kolkata is looking for a candidate to manage brand positioning, social media, and content creation. The ideal candidate should have 1-3 years of experience in digital marketing, with a passion for fashion and weddings. Responsibilities include planning marketing strategies, managing Instagram content, and executing content shoots. This role offers an opportunity to work closely with leadership in a vibrant, creative environment.

Qualifications

• 1–3 years of experience in social media, content creation, or digital marketing.
• Strong interest in fashion, luxury, weddings, or lifestyle brands.
• Good visual sense and understanding of Instagram aesthetics.

Responsibilities

• Own and maintain the brand’s luxury positioning and visual consistency.
• Plan monthly and seasonal marketing strategies.
• Create and manage a monthly content calendar for Instagram.
• Plan and execute in-store and styled content shoots.

Skills

Social media management

Content creation

Digital marketing

Visual aesthetics for Instagram

Proactive attitude

Job description

Brand Positioning & Strategy

• Own and maintain the brand’s luxury positioning, tone of voice, and visual consistency
• Plan monthly and seasonal marketing strategies aligned with wedding seasons, festive calendars, and fashion cycles
• Work closely with founders/leadership to translate business goals into marketing initiatives

Social Media Management & Content Planning

• Create and manage a monthly content calendar for Instagram and allied platforms
• Deliver high-quality posts per month (reels, carousels, statics, testimonials, BTS, in-store storytelling)
• Oversee Instagram Stories for non-post days with interactive and organic formats
• Ensure content drives brand awareness, showroom visits, and qualified leads

Content Creation & Shoot Execution

• Plan and execute in-store and styled content shoots (iPhone-led, real-time content)
• Edit Photos and Videos from the brand's content bank for social media posting
• Capture behind-the-scenes, craftsmanship, fittings, client journeys, and wedding stories
• Collaborate with photographers, videographers, stylists, and editors when needed

Who We’re Looking For

• ✔ 1–3 years of experience in social media, content creation, or digital marketing
• ✔ Strong interest in fashion, luxury, weddings, or lifestyle brands
• ✔ Good visual sense and understanding of Instagram aesthetics
• ✔ Comfortable shooting content on phone and being present on shoot days
• ✔ Basic knowledge of Instagram reels, stories, trends & formats
• ✔ Organised, proactive, and eager to learn

Skills

• Prior experience with a fashion, wedding, or retail brand
• Understanding of Instagram insights or ad creatives

Send us your resume