Social Media Strategist

Curio Cottage; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

A renowned jewelry brand based in Mumbai is seeking an Instagram & Content Marketing Specialist to enhance their digital presence. This role involves developing content strategies, engaging with the audience, and creating visually appealing Instagram content tailored for a luxury market. Ideal candidates should have 1-3 years of experience in managing Instagram accounts for lifestyle or fashion brands and a deep understanding of engagement trends. Join a creative team to shape the brand's online journey.

Qualifications

• 1-3 years of hands-on experience managing Instagram.
• Solid understanding of Instagram algorithms and Reels strategy.
• A great eye for jewelry and styling, and love for homegrown Indian brands.
• A great eye for jewelry and styling, and love for homegrown Indian brands.
• Excellent written English and communication skills.
• Bonus: experience with marketplaces like Nykaa Fashion or Pernia’s Pop‑Up.

Responsibilities

• Develop and manage a monthly Instagram content calendar.
• Create and repurpose engaging content tailored for Instagram.
• Monitor DMs, comments, and engage with followers daily.
• Write captions with clear CTAs and branded hashtags.
• Coordinate or lead basic product shoots and BTS (phone-based content acceptable).
• Capture short-form videos (Reels, 360° spins, styling sessions).
• Source and curate User-Generated Content from customers and influencers.
• Monitor DMs, comments, and UGC; respond and engage daily.
• Collaborate with influencers, stylists, or micro-creators for content and reach.
• Run occasional contests, styling challenges, or UGC campaigns.

Skills

Experience managing Instagram for lifestyle or fashion brands

Understanding of Instagram algorithms and engagement trends

Strong visual sense and content planning mindset

Excellent communication skills

Basic editing skills on Canva or CapCut (a plus)

InShot editing

CapCut editing

English writing

Influencer collaboration

Tools

Canva

InShot

CapCut

Job description

Curio Cottage is a Mumbai-based legacy jewelry brand known for timeless designs, statement pieces, and artisanal craftsmanship. With over 90K followers on Instagram, we’re now looking to elevate our digital presence and build an emotionally connected, engaged community online.

Role Overview

We’re looking for a strategic and creative Instagram & Content Marketing Specialist who can revamp our Instagram strategy, drive organic engagement, and bring warmth, story, and personality to our digital.

Key Responsibilities

Content Planning & Execution

• Develop and manage a monthly Instagram content calendar (posts, reels, carousels, stories).
• Create and repurpose content tailored for Instagram: styling tips, BTS, storytelling, tutorials.
• Ideate and post engaging Reels and interactive Stories with polls, quizzes, sliders, etc.
• Write clear, warm, and brand-aligned captions with effective CTAs and hashtags.

Content Creation

• Coordinate or lead basic product shoots and BTS (phone-based content is okay).
• Capture short-form videos (Reels, 360° product spins, styling sessions).
• Source and curate User-Generated Content (UGC) from customers and influencers.

Community & Engagement

• Monitor DMs, comments, and UGC—respond and engage daily.
• Collaborate with influencers, stylists, or micro-creators for content and reach.
• Run occasional contests, styling challenges, or UGC campaigns.

Skills & Requirements

• 1-3 years of hands‑on experience managing Instagram for a lifestyle, fashion, or jewelry brand.
• Solid understanding of Instagram algorithms, Reels strategy, content hooks, and engagement trends.
• Strong visual sense + content planning mindset. (Basic editing on Canva, InShot, or CapCut is a plus.)
• A great eye for jewelry and styling, and love for homegrown Indian brands.
• Excellent written English and communication skills.
• Bonus: experience working with marketplaces like Nykaa Fashion, Pernia’s Pop‑Up, or similar.

Why Join Us?

• Be part of a legacy Indian jewelry label with decades of heritage.
• Shape the next phase of our brand’s online journey.
• Work in a creative, close-knit team that values both tradition and innovation.

Job Types

Full-time, Permanent

Schedule

• Day shift

Location

Email your CV and Portfolio to [e-mail]

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Retail Luxury Goods and Jewelry