BDE_KERALA_INST_HORECA

PAPL Connect Plus; Palakkad; Sur place; INR 350 000 - 480 000; Plein temps

Résumé du poste

Parle Agro, a leading Indian beverage company, seeks a Business Development Executive - HORECA in Kerala to drive sales in hotels, restaurants, and cafes. You will aim to improve distribution, visibility, and collections while growing the HORECA business footprint across the assigned area.

You will nurture relationships with retailers and channel partners, implement strategies to hit targets, and coordinate with marketing for growth initiatives.

Qualifications

• 2+ years of experience in sales, with a focus on the HORECA channel.
• Proven track record in FMCG sales, preferably in F&B/HORECA, with excellent communication and negotiation skills.
• Bachelor's degree or equivalent.
• Adaptability

Responsabilités

• Develop and implement strategies to achieve annual sales targets within the assigned HORECA segment.
• Increase numeric distribution and ensure prominent visibility of Parle Agro's brands in hotels, restaurants, and cafes.
• Identify and secure new clients while nurturing existing relationships to meet revenue targets.
• Participate in the development of a strategic marketing plan to support business growth initiatives.
• Monitor trade accounts receivables and proactively manage A/R aging.
• Ensure weekly reporting on all sales activities to monitor the effectiveness of strategies and activities.
• Meet with channel partners once a week and sort out issues arising in the market.
• Handle tertiary sales and be responsible for collection.
• Ensure visicoolers are clean and stocked with Parle Agro's products as per planogram.
• Scan every visicooler and be responsible for their physical appearance.

Connaissances

FMCG Sales

HORECA channel

Communication skills

Negotiation skills

Adaptability

Formation

Bachelor's degree

Description du poste

Parle Agrois one of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About therole

TheBusiness Development Executive - HORECA will be responsible for drivingbusiness development initiatives within the HORECA segment, focusing on hotels,restaurants, and cafes. They will work towards achieving set targets,increasing numeric distribution, and maintaining optimal stock levels of ParleAgro's products within the designated area.

Responsibilities

• Develop and implement strategies toachieve annual sales targets within the assigned HORECA segment.
• Increase numeric distribution andensure prominent visibility of Parle Agro's brands in hotels, restaurants, andcafes.
• Identify and secure new clients whilenurturing existing relationships to meet revenue targets.
• Participate in the development of astrategic marketing plan to support business growth initiatives.
• Monitor trade accounts receivables andproactively manage A/R aging.
• Ensure weekly reporting on all salesactivities to monitor the effectiveness of strategies and activities.
• To meet up with channelpartners once a week and sort out issues if any arising in the market.
• Handling tertiary sales and beresponsible for collection.
• Ensure visicoolers are pure and arestocked with PAPL products as per planogram.
• Scan every visicooler and beresponsible for their physical appearance.

Job Specification

Educationand skills

• 2+ years of experience in sales, witha focus on the HORECA channel.
• Proven track record in FMCG sales,preferably in F&B/HORECA, with excellent communication and negotiationskills.
• Bachelor's degree or equivalent
• Adaptability

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts,Reporting Manager