BDO-Kerala

Parle Agro Pvt Ltd; Palakkad; On-site; INR 420,000 - 540,000; Full time

Job summary

Parle Agro is seeking a Business Development Officer for the HORECA channel to drive growth across hotels, cafes, and restaurants within the designated territory. You will be responsible for expanding the customer base, meeting revenue targets, and ensuring high customer satisfaction while collaborating with cross-functional teams.

The role requires 2+ years of FMCG sales experience in HORECA, a Bachelor’s degree in Business/Marketing, and strong communication skills.

Qualifications

• 2+ years of FMCG sales experience, preferably in HORECA.
• Bachelor's degree or equivalent in Business, Marketing, or related field.
• Strong interpersonal and communication skills; able to work independently.

Responsibilities

• Cover the HORECA channel to increase sales revenue and market penetration.
• Establish primary and secondary targets account-wise and market-wise.
• Identify and secure new clients while nurturing existing relationships.
• Meet sales targets and KPIs set by senior management.
• Provide weekly reporting on sales activities and performance.
• Work on range selling and cross-selling initiatives at existing accounts.

Skills

FMCG sales

HORECA channel

Client relationship

Communication skills

Self-motivated

Education

Bachelor's degree in Business/Marketing

Job description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Business Development Officer - HORECA will be responsible forexpanding the HORECA channel focusing on hotels, cafes, and restaurants withinthe designated territory. They will work towards servicing clients, meetingrevenue targets, and ensuring customer satisfaction while collaborating withcross-functional teams.

Responsibilities

• Cover the HORECA channel, focusing onhotels, cafes, and restaurants, to increase sales revenue and marketpenetration.
• Establish primary and secondarytargets account wise and market wise as per the territory
• Identify and secure new clients whilenurturing existing relationships to meet revenue targets.
• Meet sales targets and KPIs set by seniormanagement through effective sales strategies and initiatives.
• Provide weekly reporting on all salesactivities to monitor success and effectiveness and identify areas forimprovement.
• Work on range selling & crossselling initiatives at existing accounts

Job Specification

Education and skills

• 2+ years ofrelevant experience in FMCG sales, preferably in the HORECA segment.
• Bachelor'sdegree or equivalent in Business, Marketing, or a related field.
• Stronginterpersonal and communication skills, with the ability to work independentlyand as part of a team.
• Proactive,result-oriented, and self-motivated individual with a strong sales drive.

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts,Reporting Manager