Business Manager

Parle Agro Pvt Ltd; Dehradun; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Parle Agro is seeking a Business Head/Manager in Dehradun to lead General Trade sales, drive distribution, and meet strategic targets. The role requires 12-15 years in FMCG with at least 5 years in middle management, strong leadership, and stakeholder coordination within cross-functional teams.

You will oversee target setting, territory coverage, and training programs, guiding a sales force to expand traditional trade visibility and achieve budgeted growth.

Qualifications

• Must have experience in the FMCG industry with a focus on general trade.
• Excellent communication, negotiation, and leadership skills.
• MBA from Business Schools preferred.
• Experience: 12-15 years in FMCG and minimum 5 years in middle management.

Responsibilities

• Sales and Distribution Management: Establish coverage, distribution, and display objectives; direct the sales team in target setting; coordinate with channel partners; monitor stock movement and budgets.
• Market Analysis: review sales performance; identify growth opportunities and market developments.
• Business Development: create country sales and activation plans; refine go-to-market strategies; assess promotions impact.
• Team Management: develop training calendars; mentor sales teams; conduct performance reviews; plan travel.
• People Management: cascade goals; communicate updates; train and mentor sales managers; participate in interviews.

Skills

FMCG General Trade

Leadership

Communication

Negotiation

Education

MBA

Job description

UTTRAKHAND - SALES, Dehradun, Uttarakhand, India

12 - 15 Years

Permanent

Job Description

Parle Agro is one of India's leading beverage companies, known for its iconic brands and innovative products in the beverage sector. Founded in 1984, the company has grown exponentially over the years, establishing a strong presence across India and expanding its reach internationally with turnover of Rs 8,500 Crore in 2023.

About the role

The Business Head/Manager at Parle Agro is a key leadership position responsible for driving sales and business development initiatives within the General Trade segment. Reporting to the Zonal Vice President, this role involves leading a team to establish coverage, distribution, and display objectives aligned with the business plan. The Business Head/Manager oversees sales target setting, territory coordination, and training programs while ensuring effective collaboration with cross-functional departments.

Responsibilities

1. Sales and Distribution Management:

• Establish coverage, distribution, and display objectives in alignment with the business plan.
• Direct the sales team in setting brand-wise and pack-wise sales targets.
• Coordinate sales and channel partner efforts to optimize territory coverage.
• Analyze stock movement and maintain inventory control.
• Monitor financial performance and ensure achievement of budgeted targets.
• Focus on expanding distribution channels and increasing visibility in traditional trade segments.

2. Market Analysis:

• Analyze market trends and provide insights to support strategic planning.
• Regularly review sales performance and provide updates on market developments and competition.
• Conduct periodic market analysis to identify growth opportunities and upcoming markets.

3. Business Development:

• Spearhead the creation of overall country sales and activation plans.
• Conceptualize sales growth strategies across regions and review go-to-market plans.
• Evaluate feedback on brand promotions and discounts to improve sales performance.
• Initiate innovative models to enhance client engagement and gain market intelligence.

4. Team Management:

• Develop and execute a training calendar for the sales organization.
• Provide guidance and mentorship to the sales team to achieve targets.
• Conduct regular performance reviews and provide feedback for improvement.
• Establish travel and market contact plans for self and the sales team.

5. People Management:

• Cascade functional goals to the team and conduct periodic performance reviews.
• Communicate regularly with team members to provide updates and resolve conflicts.
• Train, coach, and mentor sales managers on negotiation skills and geographic nuances.
• Participate in interviews to select suitable candidates for open positions.

Job Specification

Education and skills

• Must have experience in the FMCG industry with a focus on general trade.
• Excellent communication, negotiation, and leadership skills.
• MBA from Business Schools preferred.
• Experience: 12-15 years in FMCG and minimum 5 years in middle management.
• Local FMCG Market

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts, SME, Sales Team

Job Snapshot

Updated Date

08/10/2026

Job ID

Job_842

Department

General Trade

Location

Location UTTRAKHAND - SALES, Dehradun, Uttarakhand, India