BDE-Insti Horeca- Tamilanadu

PAPL Connect Plus

Chennai District

On-site

INR 350,000 - 550,000

Full time

2 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Parle Agro is seeking a Business Development Executive - HORECA to drive growth in hotels, restaurants, and cafes across designated territory in Tamil Nadu. You will focus on expanding distribution, securing new accounts, and achieving sales targets.

The role requires 2+ years in FMCG sales within HORECA, strong communication and negotiation skills, and a Bachelor's degree or equivalent. Adaptability and strategic thinking are essential for success in a fast-paced beverage market.

Qualifications

2+ years of experience in sales focused on the HORECA channel.
FMCG sales experience preferred in F&B/HORECA with excellent communication and negotiation skills.
Bachelor's degree or equivalent; adaptability.

Responsibilities

Develop sales strategies to achieve annual targets within the HORECA segment.
Increase numeric distribution and ensure prominent visibility of Parle Agro's brands in hotels, restaurants and cafes.
Identify and secure new clients while nurturing existing relationships to meet revenue targets.
Participate in the development of a strategic marketing plan to support growth initiatives.
Monitor trade accounts receivables and proactively manage AR aging.
Ensure weekly reporting on all sales activities to monitor effectiveness of strategies.

Skills

Sales experience

HORECA channel

Communication skills

Negotiation skills

Adaptability

Education

Bachelor's degree or equivalent

Job description

3 - 4 Years

Permanent

Job Description

Parle Agrois one of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

TheBusiness Development Executive - HORECA will be responsible for drivingbusiness development initiatives within the HORECA segment, focusing on hotels,restaurants, and cafes. They will work towards achieving set targets,increasing numeric distribution, and maintaining optimal stock levels of ParleAgro's products within the designated area.

Responsibilities

Develop and implement strategies toachieve annual sales targets within the assigned HORECA segment.
Increase numeric distribution andensure prominent visibility of Parle Agro's brands in hotels, restaurants, andcafes.
Identify and secure new clients whilenurturing existing relationships to meet revenue targets.
Participate in the development of astrategic marketing plan to support business growth initiatives.
Monitor trade accounts receivables andproactively manage A/R aging.
Ensure weekly reporting on all salesactivities to monitor the effectiveness of strategies and activities.
To meet up with channelpartners once a week and sort out issues if any arising in the market.
Handling tertiary sales and beresponsible for collection.
Ensure visicoolers are pure and arestocked with PAPL products as per planogram.
Scan every visicooler and beresponsible for their physical appearance.

Job Specification

Educationand skills

2+ years of experience in sales, witha focus on the HORECA channel.
Proven track record in FMCG sales,preferably in F&B/HORECA, with excellent communication and negotiationskills.
Bachelor's degree or equivalent
Adaptability

Key Interactions