BDE-Insti Horeca- Karnataka

PAPL Connect Plus; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

Parle Agro, one of India's leading beverage companies, is seeking a Business Development Officer - HORECA to expand the HORECA channel across hotels, cafes, and restaurants within the designated territory. You will service clients, pursue revenue targets, and collaborate with cross-functional teams.

The role emphasizes building relationships, identifying new clients, and delivering strong sales performance through range selling and cross-selling initiatives at existing accounts.

Qualifications

• 2+ years of experience in FMCG sales, preferably in the HORECA segment.
• Bachelor's degree or equivalent in Business, Marketing, or a related field.
• Strong interpersonal and communication skills, with the ability to work independently and as part of a team.
• Proactive, results-oriented, and self-motivated with a strong sales drive.

Responsibilities

• Cover the HORECA channel to increase sales revenue and market penetration.
• Establish primary and secondary targets account and market wise per territory.
• Identify and secure new clients while nurturing existing relationships to meet revenue targets.
• Meet sales targets and KPIs set by senior management through effective sales strategies.
• Provide weekly reporting on all sales activities to monitor success and identify improvement areas.
• Work on range selling & cross-selling initiatives at existing accounts.

Skills

FMCG sales

Interpersonal communication

Sales drive

Education

Bachelor's degree in Business/Marketing

Job description

3 - 4 Years

Permanent

Job Description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Business Development Officer - HORECA will be responsible forexpanding the HORECA channel focusing on hotels, cafes, and restaurants withinthe designated territory. They will work towards servicing clients, meetingrevenue targets, and ensuring customer satisfaction while collaborating withcross-functional teams.

Responsibilities

• Cover the HORECA channel, focusing onhotels, cafes, and restaurants, to increase sales revenue and marketpenetration.
• Establish primary and secondarytargets account wise and market wise as per the territory
• Identify and secure new clients whilenurturing existing relationships to meet revenue targets.
• Meet sales targets and KPIs set by seniormanagement through effective sales strategies and initiatives.
• Provide weekly reporting on all salesactivities to monitor success and effectiveness and identify areas forimprovement.
• Work on range selling & crossselling initiatives at existing accounts

Job Specification

Education and skills

• 2+ years ofrelevant experience in FMCG sales, preferably in the HORECA segment.
• Bachelor'sdegree or equivalent in Business, Marketing, or a related field.
• Stronginterpersonal and communication skills, with the ability to work independentlyand as part of a team.
• Proactive,result-oriented, and self-motivated individual with a strong sales drive.

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts,Reporting Manager