BDE Insti Horeca

PAPL Connect Plus; Raipur; On-site; INR 480,000 - 600,000; Full time

Job summary

Parle Agro is expanding its Business Development footprint in Raipur, Chhattisgarh, focusing on the HORECA channel—hotels, cafes, and restaurants. The role targets revenue growth, client servicing, and cross-functional collaboration to achieve ambitious KPIs.

The ideal candidate possesses 2+ years in FMCG sales, especially in HORECA, with a Bachelor’s degree or equivalent and strong communication skills. A proactive, self-motivated sales professional will thrive in this environment.

Qualifications

• 2+ years of FMCG sales experience, preferably in HORECA.
• Bachelor's degree or equivalent in Business, Marketing, or a related field.
• Strong interpersonal and communication skills, with the ability to work independently and in a team.
• Proactive, result-oriented, and self-motivated with a strong sales drive.

Responsibilities

• Cover the HORECA channel, focusing on hotels, cafes, and restaurants, to increase sales revenue and market penetration.
• Establish primary and secondary targets account wise and market wise as per the territory.
• Identify and secure new clients while nurturing existing relationships to meet revenue targets.
• Meet sales targets and KPIs set by senior management through effective sales strategies and initiatives.
• Provide weekly reporting on all sales activities to monitor success and identify areas for improvement.
• Work on range selling and cross-selling initiatives at existing accounts.

Skills

FMCG sales experience

HORECA channel

Interpersonal skills

Self-motivation

Education

Bachelor's degree or equivalent

Job description

CHHATTISGARH - SALES, Raipur, Chhattisgarh, India ..+ 1

Permanent

Job Description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Business Development Officer - HORECA will be responsible forexpanding the HORECA channel focusing on hotels, cafes, and restaurants withinthe designated territory. They will work towards servicing clients, meetingrevenue targets, and ensuring customer satisfaction while collaborating withcross-functional teams.

Responsibilities

• Cover the HORECA channel, focusing onhotels, cafes, and restaurants, to increase sales revenue and marketpenetration.
• Establish primary and secondarytargets account wise and market wise as per the territory
• Identify and secure new clients whilenurturing existing relationships to meet revenue targets.
• Meet sales targets and KPIs set by seniormanagement through effective sales strategies and initiatives.
• Provide weekly reporting on all salesactivities to monitor success and effectiveness and identify areas forimprovement.
• Work on range selling & crossselling initiatives at existing accounts

Job Specification

Education and skills

• 2+ years ofrelevant experience in FMCG sales, preferably in the HORECA segment.
• Bachelor'sdegree or equivalent in Business, Marketing, or a related field.
• Stronginterpersonal and communication skills, with the ability to work independentlyand as part of a team.
• Proactive,result-oriented, and self-motivated individual with a strong sales drive.

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts,Reporting Manager

PREFFERED INDUSTRY FMCG

Job Snapshot

Updated Date

20/06/2026

Job ID

Job_758

Department

Insti & Horeca

Location

Location CHHATTISGARH - SALES, Raipur, Chhattisgarh, India ..+ 1