B2B SaaS Sales Development Executive - HRMS & Payroll

Codezee Solutions; Surat; On-site; INR 450,000 - 700,000; Full time

Job summary

Codezee Solutions is expanding its sales operations across India and seeks a proactive, target-driven B2B Sales Development Executive who can identify potential customers, initiate conversations with decision-makers, generate qualified opportunities, and grow the customer base for Sixtifi.

You will lead lead generation, outbound prospecting, and qualification activities, coordinate demos, and maintain accurate CRM records while collaborating with the founder and sales team to accelerate revenue

Qualifications

• 1–3 years of experience in B2B sales, inside sales, business development, or lead generation.
• Experience selling SaaS, HRMS, Payroll, ERP, CRM, or other business software is preferred.
• Good communication and convincing skills in English and Hindi; Gujarati is an advantage.
• Comfortable with cold calling, prospecting, follow-ups, and speaking with senior decision-makers.
• Basic understanding of CRM tools, LinkedIn, email outreach, and online research.
• Strong ownership, discipline, persistence, and a target-oriented mindset.
• Ability to work independently and contribute to building a sales function from an early stage.

Responsibilities

• B2B lead generation across India and build a database of target companies and decision-makers.
• Outbound sales and prospecting to understand HR processes and Pain points; drive product interest.
• Qualify leads and book demos with founders or sales team; maintain prospect information.
• Maintain CRM with leads, interactions, follow-ups, and meeting outcomes; track pipeline.
• Collaborate with founder and sales team to improve lead conversion and implement campaigns.

Skills

B2B Sales

Lead Generation

CRM

Cold Calling

English & Hindi

Gujarati (adv)

Tools

LinkedIn

Email Outreach Tools

Job description

Job Summary

We are expanding our sales operations across India and are looking for a proactive, target-driven B2B Sales Development Executive who can identify potential customers, initiate conversations with decision-makers, generate qualified sales opportunities, and help grow our customer base.

Responsibilities

• B2B Lead Generation
  • Identify and research potential companies across India that may need HRMS and Payroll software.
  • Build a database of target companies, HR Heads, HR Managers, Founders, Directors, and other decision-makers.
  • Generate leads through cold calling, LinkedIn, email outreach, WhatsApp, online research, and other relevant channels.
  • Focus on businesses with approximately 100-1,000 employees across manufacturing, logistics, healthcare, IT/ITeS, and other suitable industries.
• Outbound Sales & Prospecting
  • Initiate conversations with potential customers and understand their current HR processes.
  • Identify pain points related to attendance, payroll, employee management, leave, and HR compliance.
  • Explain Sixtifis value proposition and generate interest in the product.
  • Conduct consistent follow-ups with prospects to move them to the next stage.
• Lead Qualification & Demo Booking
  • Qualify leads based on company size, requirements, decision-making authority, budget, and purchase timeline.
  • Schedule qualified product demos with the founder or sales team.
  • Maintain accurate information about each prospect and their requirements.
  • Ensure that scheduled meetings are relevant and that prospects are properly briefed before the demo.
• CRM & Sales Reporting
  • Maintain all leads, interactions, follow-ups, and meeting outcomes in the company CRM.
  • Track daily activities, weekly performance, and monthly targets.
  • Maintain a healthy pipeline of qualified sales opportunities.
  • Share customer feedback, common objections, and competitor insights with the team.
• Coordination & Sales Growth
  • Work closely with the founder and sales team to improve lead conversion.
  • Support sales campaigns, industry-specific outreach, and customer acquisition initiatives.
  • Follow the defined sales process and continuously improve outreach effectiveness.

Required Skills & Qualifications

• 1-3 years of experience in B2B sales, inside sales, business development, or lead generation.
• Experience selling SaaS, HRMS, Payroll, ERP, CRM, or other business software is preferred.
• Good communication and convincing skills in English and Hindi; Gujarati is an advantage.
• Comfortable with cold calling, prospecting, follow-ups, and speaking with senior decision-makers.
• Basic understanding of CRM tools, LinkedIn, email outreach, and online research.
• Strong ownership, discipline, persistence, and a target-oriented mindset.
• Ability to work independently and contribute to building a sales function from an early stage.

Performance Expectations

• Qualified leads generated.
• Meaningful conversations with decision-makers.
• Qualified product demos booked and attended.
• Sales opportunities created and pipeline contribution.
• Follow-up discipline and CRM accuracy.
• Contribution to customer acquisition and revenue growth.

Targets will be defined based on the assigned market, lead sources, and agreed sales process.

Who Should Apply

We are looking for someone who enjoys finding new business opportunities, speaking with customers, and consistently following up to generate results. The ideal candidate should be comfortable working in a growing company where initiative, accountability, and measurable performance matter.

Job Details

• Product: Sixtifi
• Department: Sales & Business Development
• Job Type: Full-time
• Experience: 1-3 years
• Location: Surat, Gujarat
• Market: Pan-India