AVP - Marketing - Content

Invesco MF; Mumbai; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Invesco MF in Mumbai seeks a seasoned Lead – Content Strategy & Communication to build a research-led content ecosystem that educates investors, enhances product understanding, and drives conversions.

You will translate complex financial concepts into clear narratives, supervise content teams, and shape multi-format content across website and social platforms. A strong BFSI background and storytelling excellence are essential.

Qualifications

• MBA or relevant degree in Marketing, Finance or Communications.
• 12–15+ years in content, BFSI/fintech, and digital ecosystems.
• Experience with full-funnel content strategy and digital platforms.

Responsibilities

• Define and drive a full-funnel content strategy spanning brand, education and conversion.
• Lead content architecture across website, social, and research properties.
• Partner with Growth/Brand to integrate content into campaigns.
• Build scalable content systems and manage internal teams and agencies.
• Measure content KPIs and optimize for investor activation and conversions.

Skills

Full-funnel content

Video & social

Content architecture

Leadership

Education

MBA in Marketing/Finance/Comms

Tools

Content CMS

Analytics tools

Job description

Department: Marketing & Communications

Reports To: Director & Head – Marketing

Job Description

Role Overview: The Lead – Content Strategy & Communication will be responsible for building and leading a full-funnel, research-led content ecosystem that drives brand, investor education, product understanding, and conversion.

This role goes beyond traditional content management — it requires the abilityto translate complex financial concepts, fund manager insights, and product strategies into clear, structured, and persuasive narratives that influence investor behaviour. The ideal candidate combines strategic thinking, deep BFSIunderstanding, storytelling excellence, and execution capability, with a strongbias towards building scalable content systems.

Key Responsibilities

1. Content Strategy & Full-Funnel Ownership
• Define and execute a full-funnel content strategy spanning:

o Brand storytelling (top-of-funnel)

o Investor education & research-led content(mid-funnel)

• Align content with customer journeys (discovery →consideration → decision)

• Partner with Growth and Brand teams to ensure contentisintegrated into all campaigns
2. Research Translation & Financial Storytelling
• Work closely with CIO office, fund managers, and product teams

• Translate complex inputs (market outlooks, fundstrategies, macro views) into:

o Structured formats (charts, frameworks, explainers)

o Investor-friendly formats without loss of depth

• Build proprietary storytelling formats (e.g., frameworks,recurring IPs)

3. Content Architecture & Platform Thinking
• Own end-to-end content architecture across platforms:

o Website (core conversion + education layer)

o Social platforms (YouTube, LinkedIn, Instagram)

o Research/content properties (e.g., thematic series, IPs)

• Define what format works where:

• Ensure consistency in tone, structure, and brand voice

4. Content-Led Growth & Conversion
• Build content that is not just engaging, but drives measurable outcomes:

o Investor activation

• Collaborate deeply with Growth team on:

o Performance-led content

o Landing page content

o Funnel optimization through messaging

5. Content Production & Systems Building
• Build scalable content systems across:

• Lead content calendar across formats and teams

• Manage internal teams and external agencies efficiently

• Standardize templates, formats, and processes for speedand consistency

o YouTube (long-form authority + education)

o LinkedIn (thought leadership)

o Instagram / Facebook (simplified storytelling, visualformats)

o X (market related)

• Build video-first and multi-format capabilities

• Drive innovation across formats (visual storytelling,explainers, narrative formats)

7. Performance Measurement & Optimization
• Define and track content KPIs across funnel stages:

o Reach and engagement

o Watch-time and retention

o Content-driven conversions

• Continuously refine content strategy using data andinsights

8. Leadership & Hands-on Execution
• Lead, mentor, and build a high-quality content team

• Act as a player-coach:

o Personally shape narratives, frameworks, and key pieces

o Stay closely involved in high-impact content

• Build a strong culture of clarity, structure, and quality

Qualifications & Experience

• MBA / relevant degree in Marketing, Finance, or Communications

• 12–15+ years of experience across content, BFSI/fintech,and digital ecosystems

o Full-funnel content strategy

o Digital content platforms (especially video + social)

Job Snapshot

Updated Date

06-10-2026

Job ID

Job_3147

Department

Marketing

Location